DATE: May 21, 2025
TIME: 1:00 – 2:00 PM ET

Most franchise websites aren’t built to support the complex needs of a multi-location brand. They’re missing opportunities—both big and small—to attract customers, support franchisees, and drive growth.

A high-performing franchise site needs to:

• Attract and convert new customers
• Support customer retention
• Enable franchisee-level marketing
• Generate franchise development leads

And it needs to do all this at scale.

In this fun, fast-paced session, we’ll break down specific, actionable strategies franchise companies can use to turn their websites into powerful growth engines. You’ll walk away with practical tips on how to:

• Structure your website to serve both customers and franchisees
• Optimize for voice, AI, and other emerging technologies
• Improve your local and national SEO rankings
• Empower franchisees with tools to support their own marketing
• Drive more traffic, inquiries, and conversions from your digital presence

Whether you’re an emerging franchise brand or a national organization, this session will equip you with the insights and tools you need to build a truly high-performance website.

Learn & Grow webinars are eligible for 50 CFE participation credits each! Learn more about CFE program here.

SPEAKERS:

Steve Buors is a leading authority on digital marketing for multi-location businesses such as retailers, franchises and restaurants. He works with national and international brands to develop inventive strategies using existing and emerging technologies to find new customers, increase sales, and combine the best of national brand strength with local relevance.