DATE: May 28, 2025
TIME: 1:00 – 2:00 PM ET

Quebec is known for having a unique legal framework that establishes its own rules for franchise sales, very particular language laws, and other regulatory requirements that apply to franchising. This session will provide valuable insight to franchise system leaders planning for compliance when considering entry into the Quebec market, highlighting key differences from the requirements applicable in disclosure provinces.

Participants will be invited to participate in an interactive discussion that will address in particular the pre-contractual disclosure process under Quebec civil law, as well as French language compliance matters, in addition to important distinctions between Quebec’s private sector privacy law and PIPEDA. Effective strategies for ensuring compliance will also be discussed. This session will equip franchise leaders with the knowledge needed to adeptly navigate the first steps of legal compliance for franchising in Quebec and ensure they maintain ongoing compliance measures for their Quebec operations.

Learning Objectives: 

• Understand the Key Requirements for Franchising in Quebec: Acquire an understanding of the basic legal compliance requirements for selling and establishing franchises in Quebec.
• Understand Differences with Disclosure Provinces: Learn about the important differences between good faith disclosure requirements in Quebec as compared to disclosure provinces.  
• Develop Compliance Strategies: Explore practical tips for managing compliance during the pre-contractual phase, and best practices to ensure a smooth contracting process and ongoing compliance post-launch. 

Learn & Grow webinars are eligible for 50 CFE participation credits each! Learn more about CFE program here.

SPEAKERS:

Marissa Carnevale is a franchise law practitioner with over 10 years’ experience in the industry. Her particular focus is on inter-jurisdictional franchising, including assisting brands from outside Quebec enter the local market, and supporting local franchises expand outside Quebec and Canada. She also has significant experience and expertise in fields related to franchising, such as licensing, supply and distribution, technology, e-commerce, privacy, social media, marketing and advertising, product labelling, consumer protection, French language matters, and other regulatory areas.  

Bruno Floriani is a leading practitioner in business, franchise and technology law, with special expertise in assisting Canadian, US and European clients to expand internationally in over 45 countries using franchise, licensing, JV, distribution and other hybrid arrangements. Bruno also advises foreign franchisors and licensors in entering the Canadian market. He has lectured and hosted roundtable discussions at various conferences worldwide on domestic and international franchising, licensing, supply and distribution matters, intellectual property matters, privacy, consumer protection, French language matters, and other regulatory areas.