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Step 1: Create a clear AI governance framework This doesn’t need to be complicated, but it does need to be intentional. Franchise systems deal with sensitive information, including customer data, employee information, franchisee records, etc.…
This is the second part of the CFA’s interview with Erica Gale, Senior Vice President of Franchising and Brand Development, at Bento Sushi (Bento). Read Part One here. Rebranding is nothing new in franchising. In…
We’ve been diagnosing the wrong problem in franchising. When franchisees aren’t growing, aren’t engaged, or aren’t following the system, it’s easy to conclude that the franchisee is the issue. After all, they’re the ones missing…
My background is rooted firmly in data science. I spent years analyzing patterns, cleaning datasets, and looking for empirical truths. When the recent artificial intelligence boom hit the mainstream, I watched a fascinating, predictable cycle…
Franchises span nearly every industry, from restaurants and retail to service-based businesses. And while they may look straightforward on the surface, the financial reality behind the scenes is far more complex. Though standard accounting rules still apply,…
By: Lisa Larter, Business Strategist, Marketing Expert, Coach and Program Leader An AI-driven marketing strategy is not a new strategy. It is your existing strategy, strengthened by a new tool. You are not handing over…
Why Franchise Systems Must Never Stop Improving In franchising, systems are often treated as something you build, document, and then protect. Once the manuals are written, the training is delivered, and the processes are in…
Dani BazelyDirector of Marketing - Driverseat A Bright IdeaIn this feature, we bring you a bright idea from a CFA member – a simple tip, piece of advice, or business / life hack that you…