Keep up to date with the latest initiatives, company celebrations, success stories, and more key franchise information from CFA community members.
Please review our submission guidelines before contributing an article.
Consider what happens after a strong marketing campaign does exactly what it was designed to do. A prospective customer calls a location, submits an online inquiry, or arrives with questions about an offer. The campaign…
For years, franchise success was often judged by a single number: how many new locations opened each year. Expansion became the benchmark, and unit count the primary measure of success. One of the reasons we…
Franchises span nearly every industry, from restaurants and retail to service-based businesses. And while they may look straightforward on the surface, the financial reality behind the scenes is far more complex. Though standard accounting rules still apply,…
DATE: June 17, 2026TIME: 1:00 - 2:00 PM ET As AI powered search rapidly reshapes how customers discover brands, franchise systems must adapt to stay visible and competitive. This session breaks down how franchises can leverage AI search tools,…
DATE: May 20, 2026TIME: 1:00 - 2:00 PM ET As franchise systems grow, people decisions play a bigger role in protecting brand standards and customer expectations. "Your Operations Manual is the 'Bible' of your brand,…
DATE: April 28, 2026TIME: 1:00 - 2:00 PM ET As franchise systems grow, people decisions play a bigger role in protecting brand standards and customer experiearning your Certified Franchise Executive (CFE) designation is a powerful…
DATE: May 6, 2026TIME: 1:00 - 2:00 PM ET Discover how franchise locations can win in their own neighborhoods through targeted, community-focused marketing. This session explores practical strategies that help franchisees boost local visibility, attract nearby customers,…
DATE: April 22, 2026TIME: 1:00 - 2:00 PM ET The franchise world is evolving fast — and so are the legal standards that determine when franchisors and franchisees can be treated as related or joint employers. In this lively, fast-paced webinar, we will…
DATE: April 8, 2026TIME: 1:00 - 2:00 PM ET As franchise systems grow, people decisions play a bigger role in protecting brand standards and customer experience. This session looks at how franchisors and franchisees can…
DATE: March 25TIME: 1:00 - 2:00 PM ET Join an empowering discussion with female founders who have successfully built and led franchise systems. This session will explore their journeys, unique challenges, and actionable strategies for…
DATE: March 18TIME: 1:00 - 2:00 PM ET Join us for an informative session designed to help you maximize your experience at the convention, ensuring that you make the most out of every opportunity available.…
DATE: April 2, 2026TIME: 1:00 - 2:00 PM ET This interactive presentation will demonstrate modern tactics used by fast-growing franchisors to contact, nurture, and qualify their franchise leads. Get the answers to these commonly asked questions: How do we…