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Consider what happens after a strong marketing campaign does exactly what it was designed to do. A prospective customer calls a location, submits an online inquiry, or arrives with questions about an offer. The campaign…
We’ve been diagnosing the wrong problem in franchising. When franchisees aren’t growing, aren’t engaged, or aren’t following the system, it’s easy to conclude that the franchisee is the issue. After all, they’re the ones missing…
Every franchise owner enters a business with a larger system behind them, but no two markets are exactly alike. Economic conditions and workforce needs vary from city to city, making adaptability one of the most…
On June 10, those in the franchising industry around the world celebrated the second ever World Franchise Day—a celebration that was bigger and better than ever, with participation all across the globe! Here in Canada,…
Franchising is Canada’s 12th largest industry, employing nearly 2 million Canadians and projected to contribute almost $150 billion to the country’s GDP in 2026! But despite this sector’s economic power, everyday Canadians and even legislators…
Franchises span nearly every industry, from restaurants and retail to service-based businesses. And while they may look straightforward on the surface, the financial reality behind the scenes is far more complex. Though standard accounting rules still apply,…
The Workplace Safety and Insurance Board (WSIB) awards workers’ compensation benefits only when an accident arises “out of and in the course of” a worker’s employment. While that may sound straightforward, it is not. The…
By: Lisa Larter, Business Strategist, Marketing Expert, Coach and Program Leader An AI-driven marketing strategy is not a new strategy. It is your existing strategy, strengthened by a new tool. You are not handing over…
DATE: March 25TIME: 1:00 - 2:00 PM ET Join an empowering discussion with female founders who have successfully built and led franchise systems. This session will explore their journeys, unique challenges, and actionable strategies for…
DATE: April 2, 2026TIME: 1:00 - 2:00 PM ET This interactive presentation will demonstrate modern tactics used by fast-growing franchisors to contact, nurture, and qualify their franchise leads. Get the answers to these commonly asked questions: How do we…
For franchise brands today, the challenge isn’t a lack of digital channels. In fact, it’s quite the opposite. Every feed, inbox, and search result is crowded, costs are rising, and spending more no longer guarantees…
[vc_column width="1/2"]For franchisees, every interaction with customers, local media, and the community shapes their overall reputation. While advertising can help attract attention, it is often public relations (PR), that drives trust, credibility, and brand awareness.…