Members Only: Webinars on Wednesdays

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Webinars on Wednesdays

Upgrade your skills from the convenience of your home, office, or on the go with Webinars on Wednesdays!

Hosted by leading franchise experts on a variety of hot topics, these webinars will keep you up to speed on what’s happening in your industry!

 

Missed a webinar? Catch up with Webinars on Demand!

Click here to access our archived webinars from the past year!

February 2019

Webinar: Employment Standards Educational Program: Part 4 - Leaves of Absence

Webinar: Employment Standards Educational Program: Part 4 – Leaves of Absence

Presented by:  Matthew Badrov, Sherrard Kuzz LLPPresentation Date: Tuesday, February 5, 2019Time: 12:00 p.m. – 1:30 p.m. ETCost: FREE for members and non-members

As part of CFA’s Employment Standards and Education Program for Ontario Franchised Businesses, our five-module series of webinars will provide members with up-to-date information on Ontario’s employment standards and labour laws.

Part four will profile an overview of the leave of absence aspects of the Employment Standards Act, such as Personal Emergency Leave, Pregnancy Leave, Parental Leave, Family Caregiver Leave, Family Medical Leave, Critical Illness Leave, Organ Donor Leave, Reservist Leave, Child Death Leave, Crime Related Child, Disappearance Leave, Domestic or Sexual Violence Leave, Declared Emergencies Leave and Reprisals.

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Sponsored Webinar: How to Find New Franchisees Through Digital Marketing

Sponsored Webinar: How to Find New Franchisees Through Digital Marketing

Presented by:  Steve Buors, Reshift MediaPresentation Date: Wednesday, February 6, 2019Time: 12:00 p.m. – 1:00 p.m. ETCost: FREE for members and non-members

Finding the right franchisees is critical to the growth of any franchise organization. With the proliferation of digital marketing avenues it seems like it should be easier than ever for you to find franchisees and for them to find you. However, many franchise systems have found that although digital media offers many new opportunities, the level of competition for qualified franchisees makes it difficult to break through the clutter.

During this entertaining and informative session we will share learnings from our experience with more than 200 franchise brands in 20 countries to show you how you can create a solid plan to put digital marketing to work for you to find the right franchisees for your system.

Topics we will discuss include:• Setting up your website to make it easy for prospective franchisees to find you• Where search engine advertising fits into your plan• The role of social media in franchisee acquisition, including Facebook, LinkedIn and even Instagram• How to get maximum value for every dollar you spend

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Canada Small Business Finance Program

Canada Small Business Finance Program

Presented by:  Paul DaSilva, RBCPresentation Date: Wednesday, February 13, 2019Time: 12:00 p.m. – 1:00 p.m. ETCost:  $79 for non-members | FREE for members

If you’re a small business operating in Canada with a revenue of $10 million or less, you may be eligible for government loans. Learn more about the Canada Small Business Finance Program and if it’s right for you.

What can loans be used for under this program? To finance the cost of:

purchasing or improving land and buildings used for commercial purposespurchasing new or existing renovations to premises occupied by the business as a tenantpurchasing or improving new or used equipment (including commercial vehicles)

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Solving the Labour Crunch: Hiring Strategies for Franchisees & Franchisors

Solving the Labour Crunch: Hiring Strategies for Franchisees & Franchisors

Presented by:  Rob Hunter, HigherMePresentation Date: Wednesday, February 27, 2019Time: 12:00 p.m. – 1:00 p.m. ETCost:  FREE for members and non-members

We’re at a 50-year low in unemployment. The demand for great talent at franchisee locations has soared, while the potential supply of that talent has actually decreased. Employee turnover rates have increased dramatically, topping 100%+ in some industries. All of this has had disastrous effects on the bottom line, for both franchisees and franchisors – not to mention sleepless nights and many headaches for owners.

How do we address this problem? We need to think differently about the way we find, screen, and hire new employees for our franchise locations. After working at McDonald’s at age 15, Rob Hunter went on to own 7 Marble Slab ice cream stores as the chain’s largest franchisee. He started HigherMe to solve the problems he experienced as an operator, and the company is now helping tens of thousands of restaurants and retail locations across North America improve the way they hire.

In this webinar, Rob will teach you about:

The true cost of employee turnover, both to the franchisee and the franchisorInnovative ways to engage with and find millennial & Gen-Z job candidatesBest practices on providing an amazing candidate experience during the hiring process

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Supercharge Success: The Essentials of Local Marketing for your Franchisees

Supercharge Success: The Essentials of Local Marketing for your Franchisees

Presented by: Juliette Schmerler, Sparktank Franchise Marketing                                  Presentation Date: Wednesday, February 13, 2019Time: 12:00 p.m. – 1:00 p.m. ETCost: $79 for non-members | FREE for members

What can franchisors do to help support their local franchisees’ bottom lines? The marketing strategies that work on the local level are quite different than the approach you would take to build the franchise brand. The key is to identify what froms of marketing will be the most effective for your target audience and build a conistent, repeatable and ongoing local marketing program for each location.

We will explore the latest trends in online marketing, lead generation, direct mail and other forms of local community relationship building. We’ll also look at what strategies work best based in your industry, region and competition.

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March 2019

Millennials in Franchising

Millennials in Franchising

Presented by:  John Evans, EverlinePresentation Date: Wednesday, March 6, 2019Time: 12:00 p.m. – 1:00 p.m. ETCost:  $79 for non-members | FREE for members

Speaking to millennials seems to pose a challenge for many people, not just in the franchise industry. Are these future leaders that complicated to speak to or are we simply not speaking the same language?

John Evans is a young entrepreneur who has built an award-winning franchise system in partnership with young franchisees and employees. Join this webinar to learn what makes millennials tick, how to create a company culture that appeals to young people, and how to tap into the passion and energy of the next generation of franchisees to build your brand.

Learning guarantees:-How to market your franchise to millennials-What millennials are looking for in a franchise- is your franchise millennials-friendly?-Common myths about millennials – are they lazy?

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Data Driven Strategies for Selling More Units

Data Driven Strategies for Selling More Units

Presented by:  Keith Gerson, FranConnectPresentation Date: Tuesday, March 19, 2019Time: 12:00 p.m. – 1:00 p.m. ETCost:  $79 for non-members | FREE for members

Establishing a winning sales culture is no easy feat. In fact, in a survey conducted by FranConnect of more than 600 franchisors, 47% of them fail to achieve quotas. Does this mean companies are not investing enough time and money to build better products? Not necessarily. You might have the latest technology, the best online presence and amazing customer service, but if you don’t know how to build a competent sales culture you can’t achieve your franchise goals. Learn how to create a tactical sales plan that reaches your goals, improves your marketing ROI, and establishes brand credibility and rapport. Build a reliable system of leadership, trust and accountability that nurtures a mindset of excellence.

Learning guarantees:-discover why more than 50% of sales leads never receive a phone call-how to develop effective sales processes and systems to meet sales targets-how to create a cadence for advancing candidates through goals in the sales process

After registering, you will receive a confirmation email containing information about joining the webinar.

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April 2019

The Trademarks Act and the Terrible, Horrible, No Good, Very Bad Amendments

The Trademarks Act and the Terrible, Horrible, No Good, Very Bad Amendments

Presented by: Chad Finkelstein, Dale & Lessmann LLPPresentation Date: Wednesday, April 17, 2019Time: 12:00 p.m. – 1:00 p.m. ETCost: $79 for non-members | FREE for members

Canada’s Trademarks Act will be amended in 2019. Some of these changes will help you to protect your trademarks in foreign jurisdictions. Some of these changes will make it more difficult for you to protect your trademarks in Canada. How does that make any sense? Please join Chad Finkelstein of Dale & Lessmann LLP for a webinar which covers what these new changes to trademark law will mean for your brand.

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May 2019

Sponsored Webinar: Creating the Customer Experience of Tomorrow: How Franchises are Staying Ahead of the Curve

Sponsored Webinar: Creating the Customer Experience of Tomorrow: How Franchises are Staying Ahead of the Curve

Presented by: Nancy Krattli, American Express Canada and Lara Skripitsky, McDonald’s CanadaPresentation Date: Wednesday, May 1, 2019Time: 12:00 p.m. – 1:00 p.m. ETCost: FREE for members and non-members

Today’s franchises understand that success is dependent not only on the products and services they offer, but also on the customer experiences they deliver. With the widespread adoption of digital and mobile technologies, franchises must fuse online and offline strategies to create consistent experiences at every touch-point, helping drive prolonged customer loyalty and differentiate against the competition.

Join this session with Nancy Krattli, VP, Client Management, Global Merchant and Network Services at American Express Canada to learn about:

Canadian insights on the adoption of current payment technologiesHow franchises can leverage technology to deliver to the customer experience of tomorrowExamples of how American Express is partnering with merchants to deliver business results

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Webinar: Employment Standards Educational Program: Part 5 - Other

Webinar: Employment Standards Educational Program: Part 5 – Other

Presented by:  Wendy G. Hulton, Dickinson Wright LLPPresentation Date: Thursday, May 2, 2019Time: 12:00 p.m. – 1:00 p.m. ETCost: FREE for members and non-members

As part of CFA’s Employment Standards and Education Program for Ontario Franchised Businesses, our five-module series of webinars will provide members with up-to-date information on Ontario’s employment standards and labour laws.

Part five will profile an overview of other aspects of the Employment Standards Act, such as Continuity of Employment, Building Service Providers, Termination and Severance, Liability of Directors and Temporary Help Agencies.

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Sponsored Webinar: Maximize your digital advertising to create real–world sales

Sponsored Webinar: Maximize your digital advertising to create real–world sales

Presented by:  Steve Buors, Reshift MediaPresentation Date: Wednesday, May 15, 2019Time: 12:00 p.m. – 1:00 p.m. ETCost: FREE for members and non-members

Is your digital advertising driving sales? Not just clicks or impressions – but actual sales? Is there a clear plan on how your digital advertising spend will propel your business forward, and how you will measure its impact?

In this encore session, Reshift Media, we’ll bring you up to speed on specific strategies your franchise organization implement to create an effective and measurable digital campaign. We will discuss how to align your advertising spend against your business drivers, how to maximize the effectiveness of every ad dollar and how to measure the impact to your business.

During this session you will learn how your franchise system can:• Create locally-optimized, targeted social and search campaigns that drive results• Reduce wasted clicks by effectively capturing leads/sales at the local level• Measure online and offline sales performance

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Webinar: Practical Tips for Dealing with Franchise Rescission Damages

Webinar: Practical Tips for Dealing with Franchise Rescission Damages

Presented by:  Ephraim Stulberg, MDD Forensic Accountants and Jonathan Mesiano-Crookston, Goldman Hine LLPPresentation Date: Wednesday, May 29, 2019Time: 12:00 p.m. – 1:00 p.m. ETCost: $79 for non-members | FREE for members

Rescission claims are major financial risks for franchisors, often being relatively large money amounts, and also being payable by personal operators of corporate franchisors. This presentation, by an accountant and litigator who have handled over 150 rescission claims in their careers, provides an overview of the rescission remedy, an update of the most recent jurisprudence, and a series of practical tips for franchisors to use to structure their franchise systems to help reduce rescission claim liability

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June 2019

Sponsored Webinar: Building Your Brand Through Communications

Sponsored Webinar: Building Your Brand Through Communications

Presented by:  Lisa Raffaele, Fishman CanadaPresentation Date: Wednesday, June 12, 2019Time: 12:00 p.m. – 1:00 p.m. ETCost: FREE for members and non-members

How to connect with customers in a hyper-local worldMapping out a game plan to heighten your visibilityEasy ways to use social media as a sales tool

Fishman Canada Vice President Lisa Raffaele will provide valuable insights on how to build your franchise communications strategy.

Register Now!

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Thank you to the following members who are National Sponsors and support CFA throughout the year: