Marietta Snetsinger is passionate about Franchising and business systems. She draws on stories and experience from her many years as a franchising professional. With a unique background that combines both franchise operations as well as franchise recruitment, she understands firsthand the rewards and challenges of this exciting and popular business model. Whether you are an entrepreneur, franchisor or franchise partner, you are sure to benefit and learn from her 25+ years of experience in the franchise industry.

Sam Sokoloff (he/him/his) is an associate in the Business Law and Franchise Groups at Cassels. Sam specializes in the areas of franchising, intellectual property (including copyright and trademark), entertainment, licensing, and advertising. Sam’s practice involves assisting clients with drafting commercial agreements, compliance with Canadian franchise disclosure legislation, as well as the protection, enforcement, and licensing of intellectual property rights. Through a secondment at Coca-Cola Canada’s head offices, Sam gained valuable experience with advertising, trademark, and sponsorship issues.