DATE: September 10
TIME: 1:00 – 2:00 PM ET

Digital marketing is undergoing one of the most dramatic transformations in years. Search is being redefined by AI and GEO-specific updates, social platforms like Meta are doubling down on hyper-local targeting, and ad platforms are evolving to prioritize relevance at the neighborhood level. The rules of the game are shifting, and franchise systems are uniquely positioned to win. 

In this exclusive webinar, we’ll explore how localization is no longer optional – it’s THE key competitive advantage. With multiple locations embedded in their communities, franchise brands have the opportunity to outperform national and independent competitors by delivering digital experiences that feel truly local, while still maintaining the strength of a unified brand. 

You’ll learn: 

• From Global to Hyperlocal: How AI, GEO-driven search, and localized advertising are changing the way people discover and choose businesses. 

• The Franchise Advantage: Why franchise systems, with their built-in network of local stores, are best positioned to capitalize on these changes. 

• Winning Strategies for 2025 and Beyond: Practical steps to harness localization across Google Search, Meta Ads, and other key digital platforms to drive visibility, traffic, and conversions. 

This is a must-attend session for franchise executives, marketers, and growth leaders who want to future-proof their digital strategy and seize the local edge in a rapidly changing landscape. 

Learn & Grow webinars are eligible for 50 CFE participation credits each! Learn more about CFE program here.

SPEAKERS:

Steve Buors is a leading authority on digital marketing for multi-location businesses such as retailers, franchises and restaurants. He works with national and international brands to develop inventive strategies using existing and emerging technologies to find new customers, increase sales, and combine the best of national brand strength with local relevance.