DATE: September 24
TIME: 1:00 – 2:00 PM ET

Not all franchisees are the same, and your digital marketing strategy shouldn’t treat them like they are. 
 
Franchisees vary widely in their marketing skills, confidence, and level of engagement. In this webinar, you’ll learn how to identify and engage three core franchisee personas, and deliver tailored, scalable marketing support for each: 

• Eager and experienced – Confident marketers who are proactive and skilled 

• Willing but unsure – Open to marketing but lack knowledge or confidence 

• Prefer corporate to take the lead – Hands-off operators who rely on corporate support 

Discover practical strategies that drive buy-in, boost local marketing performance, and maintain brand consistency without overwhelming your internal team. Whether you’re working with high-performing marketers or hands-off operators, learn how to empower every franchisee to succeed with the right tools and approach.

Learn & Grow webinars are eligible for 50 CFE participation credits each! Learn more about CFE program here.

SPEAKERS:

Thomas Nettesheim is a Sales Engineer at Constant Contact, bringing over 12 years of experience in supporting small businesses and nonprofits. As a subject matter expert, he frequently leads educational webinars that cover product overviews, best practices, and the essential role Constant Contact plays in effective marketing strategies.