Franchisees like Karim Kezila help The Mad Science Group® inspire the next generation of innovators through unforgettable experiences
By Roma Ihnatowycz
For those lucky enough to experience Mad Science as a child, the awe and wonder it sparked remain unforgettable. It’s not just another extracurricular program; it’s an immersive journey into the magical world of science, designed to inspire curiosity, ignite imagination, and leave a lasting impression.
At a Mad Science after-school program, birthday party, camp, or workshop, children are freed from dry periodic tables and tedious memorization. Instead, they are captivated by spectacular demonstrations like dry ice storms, lightning generators, and bubble showers. These larger-than-life, interactive experiences excite and engage young minds, leaving them inspired to explore the wonders of science further.
That’s the world Karim Kezila thrives in every day as the vice president of a Mad Science franchise. While he may not don the iconic white lab coat as often anymore, Kezila takes immense pride in leading a business that sparks curiosity and brings science to life for thousands of children each week. “I still visit schools occasionally because there’s nothing quite like seeing that twinkle in a child’s eye,” Kezila shares. “When you explain something just right, and they light up with an ‘aha’ moment—it’s absolutely priceless.”
Together with his business partner, Martin Doyon, Kezila operates Mad Science franchises in Montreal and Ottawa. Their Montreal franchise alone employs 35 animators, who deliver up to 100 daily activities across the city. “Our bread and butter is extracurricular activities—lunchtime or after-school programs—which account for about 80 per cent of our business,” explains Kezila. “The rest comes from special events, summer camps, corporate engagements, and birthday parties. But every franchise operates a little differently, tailored to its community.”
The impact of Mad Science extends beyond the classroom, with programs held at camps, community festivals, company holiday parties, shopping malls, and more. With shows designed for children aged four to 12, Mad Science can adapt to any group size, from intimate gatherings of 10 to audiences of 300 or more.
Mad Science, happy franchisees
Kezila manages operations, ensuring every aspect of the business runs smoothly. From managing equipment—Montreal’s operation boasts 500 activity kits—to training animators and ensuring staff are ready to inspire children, his role is dynamic and hands-on.
“I see our business as two halves: the sales side, which gets activities into schools, and the operations side, which ensures we deliver flawlessly,” he explains. “That’s where I’m involved.”
Every morning starts with Kezila responding to emails and ensuring animators have everything they need for the day’s activities. By 11 a.m., they’re heading to schools for lunchtime programming, returning briefly before heading out again for after-school sessions. These two time slots are the busiest of the day, with preparation filling the in-between hours.
Finding and nurturing the right talent is crucial to the success of Mad Science. “Our animators are the heart of the experience,” says Kezila. “They need to love working with kids, be naturally animated, and know how to captivate attention. Mad Science is as much about entertainment as it is about education.”
40 years of scientific success
In 2025, Mad Science will celebrate its 40th anniversary—a monumental achievement for a brand that began as a passion project by two teenage brothers, Ron and Ariel Shlien, in 1985. What started as a local experiment has grown into a global phenomenon, with franchises in 29 countries inspiring millions of children annually.
“We filled a room with theatrical smoke, aimed a helium neon laser through it, and watched kids’ faces light up. That’s when we realized we were onto something big,” recalls Ron, now the co-founder and chief innovator. The brothers’ early success blossomed into a global franchise because they recognized the need to collaborate with local entrepreneurs who could bring their vision to communities worldwide.
The key to Mad Science’s longevity? Its ability to adapt, innovate, and stay true to its mission. “Our content aligns with local science curriculums but is spiced up to excite children about learning,” says Ron. “When we enter a school, we’re treated like rock stars, but the difference is that we leave behind something far more enduring—a passion for discovery.”
The success of Mad Science wouldn’t be possible without its dedicated franchisees. These skilled entrepreneurs balance business acumen with a love for children and education, ensuring programs meet local needs while maintaining the brand’s high standards. “You could be talking to a five-year-old one minute and a school principal the next. Agility and people skills are key,” notes Kezila.
Prospective franchisees must be ready to embrace the business side of the operation. “At the end of the day, this is a business, and you need to steer the ship,” says Kezila. For those who align with the company’s values and aspire to make a lasting impact, owning a Mad Science franchise is a unique and rewarding opportunity.
Building the future one experiment at a time
Mad Science’s mission is clear: to inspire the next generation of innovators by making science accessible, exciting, and unforgettable. “We spark children’s curiosity and imagination and instill a sense of wonder in STEM through hands-on engagement and fun activities,” Ron says. “But we do this with purpose: to encourage children to love science and, ideally, consider careers in STEM. Without that end goal, it would all just be fun and games. There’s a real strategy behind everything we do.”
Proudly Canadian, Mad Science has been recognized as a national treasure by many, including Canada’s governor general, for its contributions to education and enrichment. With nearly 40 years of inspiring young minds, the company has made its mark as a beloved brand both at home and abroad.
As the world increasingly embraces the importance of STEM education, Ron says Mad Science is uniquely positioned to lead the charge. With its proven track record, exceptional franchisees, and unparalleled content, the company is primed to continue shaping young minds and inspiring future scientists, one bubbling potion and rocket launch at a time.
Learn more about franchising with Mad Science
