Vaughan’s trusted marketing, print and direct mail provider, Allegra Marketing Print Mail, is proud to announce new ownership under the leadership of local entrepreneurs Atif Rasheed, his son Saim Rasheed, and daughter Eesha Rasheed. The group bring extensive experience in business management, innovation and customer service positioning to Allegra Vaughan for a dynamic new chapter of success.
Atif received his business education in the U.S., managed a food ingredient business, and has been in sales and business development for the last 25 years. His son Saim has studied economics from the University of Toronto and daughter Eesha holds a degree in psychology from the University of York.
Prior to taking ownership of the centre, Atif and his family built their professional expertise in complementary fields. Atif is enthusiastic in building strong relationships and expertise in analyzing financial performance to enhance both operations and client partnerships. The group with business management background lays a solid foundation for driving strategic growth and providing innovative solutions tailored to customers’ needs. Together, they aim to elevate Allegra’s offerings while continuing its legacy of delivering high-quality marketing and print solutions to Vaughan businesses.
“Our goal is to help Vaughan businesses stand out and succeed,” shares Atif. “We are dedicated to providing innovative print and marketing solutions that meet the unique needs of our clients. Our team is here to deliver impactful results that drive growth.”
“As business owners, we understand the challenges of growing and managing a brand. That’s why we’re excited to partner with businesses in Vaughan and beyond, leveraging Allegra’s extensive capabilities to create meaningful connections and help build strong brands,” adds Saim.
Atif and family bring a dynamic combination of skills to Allegra Vaughan, blending strategic business development with cutting-edge marketing solutions. Eesha brings valuable customer service experience. Passionate about delivering excellent service and ensuring client satisfaction, she is eager to manage several accounts, social media marketing and contribute to the team’s success. Their collaborative approach, supported by Allegra’s network of advanced printing technologies, direct mail services, and marketing consultations, ensures the team can meet the evolving needs of local businesses and contribute to their success.
“Atif and his family’s entrepreneurial spirit and expertise in sales, business development, and marketing make them the ideal leaders for Allegra Vaughan,” says Burke Cueny, executive vice president of marketing for Alliance Franchise Brands, the parent company of Allegra. “Their deep understanding of business management, financial planning and client relationships, combined with Allegra’s proven business model, will undoubtedly provide tremendous value to the Vaughan community. With their commitment to innovation and supporting local businesses, I’m confident they will lead Allegra Vaughan to even greater success.”
Allegra Vaughan, located at 10-30 MacIntosh Blvd., remains independently owned and operated as part of the Alliance Franchise Brands network, which includes over 550 locations across North America. Allegra offers a wide range of services, including high-impact printing, marketing consultation, graphic design, print and web campaign integration, mailing services, promotional products and print management solutions.
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