A&W Canada has announced a new vegetarian addition to its Ontario menu: the Masala Veggie Burger. With a crispy patty that’s made with real vegetables, Nanak® paneer, and a zesty masala mix, the veggie burger celebrates South Asian flavours. The burger has been crafted for those seeking a deliciously spicy, vegetable-forward veggie burger experience, and is only available in Ontario for a limited time.
A significant portion of the South Asian community prefer or follow a vegetarian diet. However, the burger landscape in Canada has offered limited options, often forcing the community to settle for fries or to order a regular burger minus the meat patty. Vegetarian burger lovers are seeking a “proper” veggie burger experience.
“Our Masala Veggie Burger is tasty enough to satisfy any spicy burger lover,” says Amanda Wang, director of marketing at A&W Canada. “But truly we crafted this burger to be a taste of home for our veggie fans. As a burger lover, I get sad thinking about anyone ordering a pattyless burger made up of just buns and lettuce. This is the real deal.”
South Asian vegetarians in particular have a benchmark for what a great burger should taste like, having grown up on tasty vegetarian burgers back home. They have been seeking more options and craving those familiar flavours in Canada. “Knowing this made the task of creating an authentic vegetarian burger that surpasses their expectations all the more challenging and fun,” says Karan Suri, director of menu development at A&W Canada. “The patty, made with real vegetables, Nanak paneer, and select spices, is the hero. Paired with a spicy piri-piri sauce, fresh lettuce, tomato, and crisp red onions, the burger is like no other in Canada, delivering a depth of flavour and spice that everyone will enjoy.”
The Masala Veggie Burger is available for a limited time at participating A&W locations in Ontario.
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