Franchise Canada ChatsFranchise Canada Chats PodcastSeason 8

Season 8 Episode 3 | WSI Digital: Artificial Intelligence in Franchising with Robert Mitchell

“This is the worst version of AI you’re going to see,” says Robert Mitchell on the future improvements of digital intelligence and language learning models. “Six months from now, it’ll be blowing you away.” Mitchell is the chief AI officer for WSI Digital Marketing, which is adding artificial intelligence performance tools to their digital solutions toolbox. On this episode of Franchise Canada Chats, looking into how WSI deploys AI resources in its consulting, how it tracks its franchisees’ success, and more upcoming tech trends for the franchise industry!

Listen to season 8 now!

On this episode of Franchise Canada Chats, we discuss: 

  • The ideal type of franchisee for this new addition
  • How smaller companies can benefit from AI faster than larger organizations 
  • Using AI tools for independent entrepreneurship
  • And so much more
Gary Prenevost, president, FranNet of Southern Ontario and Eastern Canada; Robert Mitchell, chief artificial intelligence officer, WSI Digital Marketing
Gary Prenevost, president, FranNet of Southern Ontario and Eastern Canada; Robert Mitchell, chief AI officer, WSI Digital Marketing

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