Peru and Nicaragua Join Growing List of New Countries for Global Pizza Brand
DETROIT, Dec. 11, 2017 /CNW/ — Little Caesars® Pizza, the world’s third-largest pizza chain*, today announced expansion plans in Central and South America. Only a few months after Little Caesars® opened its first restaurant in Chile, the pizza chain will open two restaurants in Nicaragua and one in Peru. The restaurants will begin operations during the first week of December in both countries, with a second Nicaraguan restaurant scheduled to open in January 2018.
“Little Caesars commitment to quality and value are propelling our brand’s growth throughout the world,” said Paula Vissing, senior vice president, International, for Little Caesars Pizza. The brand, voted Best Value in America of all U.S. fast food and pizza restaurant chains for the past ten years**, now operates on five continents including North America, Asia, Australia, Europe and South America.
Corporación de Alimentos Coralsa de Nicaragua, will head up both restaurants in Nicaragua, and will be under the management of a long-time Little Caesars franchisee that also operates Little Caesars restaurants in Guatemala and El Salvador. The new restaurant in the metropolitan area of Lima, Peru will be controlled by Operadora LCPM S.A.C.
“We’re excited to bring outstanding products like fresh, never frozen pizza to customers in Nicaragua and Peru,” added Vissing. “Our brand delivers superior taste, incredible value and convenience to customers in these markets.”
Known throughout the world for its innovative HOT-N-READY® model that offers pizza hot out of the oven, without calling ahead or waiting in line, Little Caesars will be bringing best-in-class quality, value and convenience to pizza lovers in Nicaragua and Peru.
The Latin American pizza industry is projected to grow by as much as 45.15% between 2015 and 2017, according to the 2017 Pizza Power Report by PMQ Pizza Magazine, outpacing Europe, North America and Asia Pacific combined. Little Caesars continued success and growth in the region reflects a strategic global expansion strategy for the established brand and its franchisees.
*Third largest pizza chain in the world – based on net number of stores in 2016.
**Highest-Rated Chain, Value for the Money based on a nationwide survey in the United States of America of national quick-service restaurant consumers conducted by Sandelman & Associates 2007 – 2016.
About Little Caesars Pizza
Headquartered in Detroit, Michigan, Little Caesars® is the largest carryout-only pizza chain in the United States1. Founded in 1959 as a single, family-owned restaurant, Little Caesars has become the third largest pizza chain in the world2 with stores in 22 countries and territories worldwide, including each of the 50 U.S. states.
Known for its HOT-N-READY® pizza and famed Crazy Bread®, Little Caesars has been named “Best Value in America” for ten years in a row3. Little Caesars products are made with quality ingredients, like dough made fresh daily in the stores and sauce made from fresh-packed, vine-ripened California crushed tomatoes.
An exceptionally high growth company with more than 58 years of experience in the nearly $135 billion worldwide pizza industry, Little Caesars is continually looking for franchisee candidates to join our team in markets around the world. In addition to providing the opportunity for entrepreneurial independence in a franchise system, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar®.
1Largest carry-out only pizza chain in the US – based on net number of stores in 2016.
2Third largest pizza chain in the world – based on net number of stores in 2016.
3Highest-Rated Chain, Value for the Money based on a nationwide survey in the United States of America of national quick-service restaurant consumers conducted by Sandelman & Associates 2007 – 2016.
Contact:
Diego Perez
866.571.3449
Diego@inklinkmarketing.com
SOURCE Little Caesars Pizza