MARKHAM, ON, April 15, 2019 /CNW/ – Mary Brown’s Chicken & Taters, the largest Canadian quick serve chicken restaurant, is celebrating 50 years as a brand.
A national contest has kicked off 50th Anniversary celebrations – with Grand Prizes Trips to St. John’s, Newfoundland & Labrador, the province’s hometown, along with special promotions throughout the year. An epic Anniversary Party is planned in St. John’s in August with attendance expected by celebrities, dignitaries and of course, Mary Brown’s fans.
Rebranding
Leading up to its 50th milestone, Mary Brown’s has undertaken a significant rebranding. The logo was reinvigorated with new colours and an update for Mary herself; the woman behind the recipe is integral to the brand. Store interiors have seen a dramatic modernization, including a tribute to St. John’s with a mural of the city’s colourful ‘jelly bean’ houses. There’s a unique freshness about the stores. In fact, fresh is a key word at Mary Brown’s.
Made Fresh
Mary Brown’s menu is ‘Made Fresh from Scratch’ – a slogan the brand promotes as a point of difference from its competitors. President and COO, Hadi Chahin, explains, “Our chicken comes in whole and fresh to each store where we cut and bread it by hand. Likewise, our Taters are handcrafted in each store from farm fresh Canadian potatoes.” He continues, “Trust me, you can really taste the difference quality, fresh ingredients make.”
Award-Winning Commitment
Beyond delicious food, Chahin credits Mary Brown’s Franchise Owner/Operators with the brand’s longevity. “They are at the heart of our brand and bring the brand to life in communities across Canada.” Mary Brown’s was recently awarded the Canadian Franchise Association’s Franchisees’ Choice Award for the 9th year in a row – a honour shared by only a handful of brands.
Mary Brown’s was also named one the Best Managed Companies in Canada by Deloitte Canada, a reflection of the brand’s renewed passion for growth, success and employee satisfaction.
Looking Forward
Mary Brown’s has about 160 locations, including several locations in Walmart. By 2020, Mary Brown’s will surpass 200 locations nationally– not to mention international expansion, already in the works.
What will the next 50 years bring? Chahin continues, “More growth and more innovation for sure,” he states, “but we won’t lose sight of what makes Mary Brown’s special. A delicious handcrafted menu and genuine hospitality are who we are – and always will be.”
SOURCE Mary Brown’s Inc.
For further information: Darlene Giles, Creative Director: darlene@marybrowns.com