Introducing the “Moving with Pets” digital guide for devoted pet lovers
Pet Valu, Canada’s leading specialty retailer of pet food and pet-related supplies, and RE/MAX Canada, the leading real estate organization in Canada, have joined forces to make moving with pets easier. Together, the two experts in their fields, launched “Moving With Pets” a free, digital guide filled with tips to help ease pets through the move and transition into their new home.
“Collaborating with RE/MAX on this initiative was a natural fit as we both know how tough moving homes can be on our furry family members,” says Idan Driman, vice president of marketing at Pet Valu. “By combining our expertise, we’re excited to be able to provide devoted pet lovers with practical tools to help prepare their home for sale and reduce the stress of relocating on their pets.”
“Listing, packing, moving and settling into the new home is disruptive for people and pets alike but thoughtful advance planning can make it easier at every step,” says Anthony Volpini, executive director of marketing at RE/MAX Canada. “We’re very excited to team up with Pet Valu as we’re now able to assist our clients, as well as their pets, through all stages of the moving process.”
The “Moving With Pets” digital guide includes advice on how to pack and plan for a move, preparing and showing your home, moving day musts, pet-proofing your new place and getting settled together. There is also guidance on how to move with your dog, keeping your cat happy during a move, and planning a long-distance move with a pet. Additionally, the guide offers quick tips for routine, safety, planning ahead, patience and positivity, and settling in along with recommendations for relocation supplies. The Moving with Pets digital guide is available at petvalu.ca/moving-with-pets.
This campaign will be supported by a 360-degree marketing plan that includes joint television segments, social media content and a contest. RE/MAX agents, across Canada, can also giveaway a limited number of special pet-first “Welcome Home” gift boxes to devoted pet lover clients before they move that include a QR code for access to the “Moving With Pets” digital guide and a few pet friendly surprises from Pet Valu.
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