Domenic Primucci, president of Pizza Nova and George, brand ambassador of Variety Ontario, recording Pizza Nova’s iconic radio commercial for the launch of That’s Amore Pizza For Kids’ 25th anniversary campaign on April 26, 2024.
Industry News

Pizza Nova Kicks off its 25th Annual “That’s Amore Pizza for Kids” Fundraiser

Customers can purchase a dipping sauce in May with proceeds directed to help Ontario kids

For the 25th consecutive year, Pizza Nova invites Ontarians to participate in its “That’s Amore Pizza for Kids” fundraiser in support of Variety – The Children’s Charity of Ontario. Under the rallying cry “Dip n’Give”, the company will direct fifty cents from the purchase of any dip throughout the month of May to Variety. The formula has been working well. Last year’s campaign raised $206,847, bringing the total funds donated to over $2.5 million since the company first partnered with Variety.

“We’re sharing good times, memorable meals and funds with an organization that provides an invaluable service to our children and communities,” said Domenic Primucci, president of Pizza Nova and a long-time supporter of Variety. “Throughout my life, I’ve had a front row seat to the amazing work of Variety. I’m honoured to join our franchisees, staff, and customers in supporting the organization’s impact on the lives of so many children.”

Born out of Pizza Nova’s commitment to community, inclusivity, and accessibility, the program has evolved over the years but has always focused on enriching programs and encouraging participation. From grassroots engagement to competitive pursuits that include para-sports, the funding provided by Pizza Nova has been crucial in supporting youth in their sports journey and physical and mental wellbeing. Athletes with disabilities can achieve personal success and inspire others, redefining the possibilities within the realm of sports.

Throughout the month of May, every dip purchased at Pizza Nova will make a difference in the lives of children. The proceeds from each dip will be donated to Variety – the Children’s Charity of Ontario, as part of the That’s Amore Pizza For Kids campaign, which is celebrating its 25th anniversary this year.

“Pizza Nova’s deep and engaging partnership with Variety has enhanced our ability to offer accessible facilities and programs for all children,” said Karen Stintz, president and CEO of Variety. “For more than 25 years, the company’s support has played a pivotal role in empowering children to engage fully and freely in life’s experiences without any barriers.”

Three remarkable kids—George, Stella, and Ben—have been appointed ambassadors for the fundraiser. Engaged in after-school programs and various sporting activities, the trio exemplifies the transformative power of community activities and programs. The Variety Ambassadors’ stories of resilience and achievement are showcased on a dedicated mural at the Primucci Pavilion, a testament to the lasting partnership between Pizza Nova and Variety. They will also be featured in Pizza Nova’s television advertisements, on social media, and on radio.

With over 10 dips and sauces to choose from, including blue cheese, dill and chive, and creamy garlic parmesan, every Pizza Nova customer can find a flavour to enhance their meal while supporting the campaign.

For more information on the fundraiser and Pizza Nova’s full menu, please visit pizzanova.com.


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