President of Pizza Nova was recognized as a Top 25 Executive at Pizza Marketplace’s Top 100 Movers & Shakers
Domenic Primucci, president of Pizza Nova, received the distinction of Top 25 Executive by Pizza Marketplace, an awards program held annually in conjunction with the International Pizza Expo. Primucci placed 10th on the list—the first time he has been named to the list. During the event held in Las Vegas, Pizza Marketplace honoured 25 executives in the pizza industry, including pizzeria owners, presidents, directors of operations, and executive chefs.
Active in his family’s pizza business since the age of 14, Primucci has experienced almost every role within the pizza restaurant business. This broad experience has helped him to make day-to-day business decisions, while maintaining strong relationships with all stakeholder groups, from customers to franchisees.
“It is an honour to receive this award and stand among such inspiring leaders in the industry,” says Primucci. “Pizza Nova is a proudly Italian-Canadian company, and for over 60 years, we have strived to ensure we provide quality food and service. It’s thanks to our staff’s commitment to this promise that I can stand here before you today and receive this honour.”
In 2006, Domenic spearheaded a major brand refresh and charted a new course in menu innovation, which included becoming the first in Canada to introduce items such as Raised Without Antibiotics toppings, charcoal dough, and pea-protein plant-based pepperoni. Over the past 25 years, he has also led the company’s popular “That’s Amore Pizza for Kids” campaign, which has helped to raise more than $2.5 million for Variety – the Children’s Charity of Ontario. In 2023, in honour of the company’s 60th anniversary and under Domenic’s leadership, Pizza Nova announced a $1 million donation to Scarborough Health Network Foundation – an organization he has supported actively for the past eight years. Domenic maintains relationships with franchisees, engaging in constant, open communication, and training. He believes that franchisees are part of the Pizza Nova family, and that the company’s success hinges on the support it provides to franchisees.
“I would like to extend my heartfelt gratitude to my father, Sam Primucci, the founder of Pizza Nova, our dedicated employees, and our loyal customers, whose unwavering support has been instrumental in our success,” added Primucci. “This recognition not only celebrates our past achievements but also inspires us to continue striving for excellence and innovation in the pizza industry.”
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