Studio Pilates International, the globally recognized boutique Pilates franchise, is celebrating a record-breaking year of growth, driven by accelerating expansion, rising demand, and new opportunities worldwide.
In 2024, Studio Pilates International achieved remarkable growth, building on its 2023 momentum. Total client visits surged to 2,265,498 – a 29% increase from the previous year. The company expanded with 20 new studios, growing from 91 to 111 locations. Network sales rose 36%, totaling $52.6 million. The brand also trained over 4,000+ new instructors and welcomed more than 40+ new mentors.
As of April 2025, Studio Pilates operates 114 studios globally, with 60+ more in development, further solidifying its position as a leading franchise in boutique fitness. On April 5, 2025, the brand celebrated the opening of its 114th studio in Oakville, Ontario, a Toronto suburb, marking its second Canadian location. The Oakville studio set two company records: the highest-ever pre-launch client sign-ups at 2,344, and the highest pre-opening sales, exceeding $40,000 (excluding taxes).
Founded in 2002 by former Olympic swimmer Jade Winter and his wife, Tanya Winter, a licensed physical therapist, Studio Pilates was designed to fill a gap in the group fitness market. Leveraging their expertise in sports and physical therapy, they developed one of the safest and most effective reformer Pilates programs available today.
“This growth reflects the strong demand for our results-driven, science-based Pilates method,” said Jade Winter, Co-Founder and CEO of Studio Pilates International. “We’re proud to support our franchisees and instructors as we expand into new markets and bring the Studio Pilates experience to more communities worldwide!”
Upcoming Studio Pilates International openings include the following, with more to follow:
- May 3 – Edina, Minnesota
- May 31 – Clayfield, Queensland (AUS)
- June 7 – Superior, Colorado
- June 14 – Foster City, California
- July 12 – Harlem, New York
The Studio Pilates workout is a 40-minute, reformer-based class led by expert instructors focusing on precision, form, and personalized attention. Low-impact yet high-intensity, it provides a full-body workout, leaving clients toned, flexible, and empowered. Movements are tailored to all fitness levels, ensuring a safe, effective experience with options for progression.
For more on Studio Pilates International, visit: studiopilates.com and follow along on Instagram at: @studio_pilates.
Learn more about franchising with Studio Pilates International
