TORONTO, ON | The annual MMA Global SMARTIES Awards took place April 18th, 2023, in Miami, Florida, to celebrate the leaders, brands, agencies, and tech that are making waves in modern marketing and creating a significant business impact. Among the hundreds of submissions from more than 20 countries, Toronto-based digital marketing company Reshift Media was awarded gold for both North America and the world under the SMARTIES’ Marketing Impact, Lead Generation category.
Reshift’s winning cross-platform digital marketing campaign was created as a collaboration with their long-term partner Dogtopia, who is North America’s fastest growing pet franchise. The objective of the campaign was to generate new customers for Dogtopia’s 230+ franchise locations.
Reshift Media’s CEO, Steve Buors, attended the SMARTIES gala to accept the award, which was part of the MMA’s POSSIBLE conference. “Our mission is to relentlessly innovate to develop solutions for our clients,” said Buors. “We are extremely happy to be working with Dogtopia, who shares that same mindset and is willing to try new things. We are truly honoured to receive these amazing awards.”
For their winning campaign, Reshift made extensive use of their industry-leading software platform, the Brand Amplifier, to empower Dogtopia’s franchisees to create, deploy, measure and fund digital campaigns specific to their location quickly and easily. Upon logging into the Brand Amplifier, franchisees could choose from a variety of pre-set, “ready to go” Facebook, Instagram, and Google Search campaigns, programmatically customized to their location. This allowed them to have local information automatically inserted into the copy for each platform, which made the ads more locally relevant and increased the campaign’s performance.
The location-specific digital ad campaign included a range of creative concepts and formats, including photos and videos, to highlight Dogtopia’s various services (i.e., daycare, boarding, spa, and training), and featured offers and incentives using high-value keywords within the ad copy that reflected Dogtopia’s main values.
In addition to receiving two golds, Reshift Media was also named as a finalist for “Best in Show” for both North America and global.
About Reshfit Media
Reshift Media is a digital marketing firm that develops digital marketing strategies, processes and technology custom-tailored to the specific needs of franchise and other multi-location organizations. The company’s in-house team provides support to more than 200 clients in 22 countries across all aspects of digital media including software development, social media, search and website/mobile development.
Celebrating 10 years helping the franchise community grow and thrive, Reshift Media has cemented itself as the leading digital marketing agency for franchise companies in Canada. Among the company’s accolades, Reshift Media boasts the creation of two proprietary software platforms: Social Brand Amplifier and Brand Amplifier, each designed specifically for franchise and other multi-location businesses. They were also recently named the world’s best franchise marketing firm by the Global Franchise Awards.