Ring in the Year of the Snake with tradition, community and exciting prizes
Lunar New Year is a time of reflection, renewal, and celebration, steeped in centuries-old traditions that honour family, prosperity and togetherness. This year, Chatime Canada, the largest and fastest growing bubble tea franchise, is marking the occasion with its 11th annual Lunar New Year celebration.
Between January 16 and February 9, 2025, Chatime invites customers to join the festivities with a unique opportunity to win prizes while enjoying their favourite bubble teas. With the purchase of two large Chatime drinks, customers will receive a special Purple Pocket granting instant access to prizes and automatic entry into grand-prize raffles for rewards like an all-inclusive trip to Cancun, a year of free Chatime, exclusive Lunar New Year merchandise, and more.
“Lunar New Year is a deeply meaningful occasion, embodying the principles of community, prosperity, and joy—values that are fundamental to our mission and vision as a brand,” says Kenton Chan, founder and group CEO of Kevito Group, Chatime’s parent company. “This year marks our 11th year of running this campaign and we are thrilled to continue the celebration, making it more exciting and inclusive every year.”
The campaign reflects Chatime’s commitment to honouring cultural heritage while creating opportunities for customers to share in the joy of the season. Inspired by the tradition of exchanging red envelopes as a symbol of luck, Chatime has reimagined this practice to bring Lunar New Year excitement to its stores across Canada.
“Lunar New Year is a celebration of togetherness and new beginnings,” says Roxanne Tsui, vice president of customer experience and digital commerce at Kevito Group, Chatime’s parent company. “Chatime’s Lunar New Year campaign not only respects these traditions but shares them with a wider audience, fostering understanding and appreciation of the holiday’s significance.”
To participate, customers can visit any Chatime location*, purchase two large drinks and instantly win one of 200,000 drink prizes while entering for the chance to win one of 280 grand prizes through the Chatime Societea Rewards App.
Learn more about franchising with Chatime Canada
