CURRENT ISSUE: SPECIAL FRANCHISE FOCUS
Restaurant Recharge
In 2022, Canada’s food service industry continued to rebuild after more than two years of extreme challenges. Still, segments like casual and fine dining are constantly evolving, so these sectors open for entrepreneurs to introduce new, exciting concepts for diners.
Whether the restaurant has an upscale vibe or is an in-and-out establishment, hungry diners are looking for more options outside the home to eat, drink, and socialize with their loved ones. But some like it hot, and some like it cold. When it comes to franchising in the full-service restaurant industry, it can be hard to please people and nearly impossible to please everyone. Brands in the casual and fine dining worlds have been refining the concepts they use to appeal to a taste-savvy, post-pandemic audience.
There are a range of casual options offering everything from global cuisine to classic burgers and fries and propelling consumer tastes into the next generation. Meanwhile fine dining opportunities exist for franchisees who know that the flavours must match the tip-top experience of white-glove service. Despite only accounting for one per cent of the restaurant market, the fine dining sector is developing a wider audience as diners seek out experiential dining that’s just a cut above the rest. Read on to learn why an investment in casual and fine dining franchising is a delicious opportunity.
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