With innovative menu items and bold branding, Fat Bastard Burrito has found its niche and is growing strong.
What started in Toronto in 2010 as a bold vision to ‘revolutionize the burrito’ has grown to become something of a household name in Ontario and beyond. With 15 years of growth under its belt and over 90 stores across Canada, Fat Bastard Burrito has carved out a distinct niche in the Mexican category with its diverse, innovative menu combined with in-your-face branding.
Known mainly for its large-portion burritos and bowls, Fat Bastard prides itself on a ‘something for everyone’ menu which also includes tacos, quesadillas, nachos, and more. With near-endless customization options mixed with an obsession with fresh, premium ingredients, the brand appeals strongly to customers seeking an easy, fast-casual dining experience that doesn’t compromise on taste, variety, or value.
Fat Bastard expanded beyond its home province (into St. John’s, Newfoundland) for the first time in 2023. Since then, additional locations have opened their doors in Newfoundland and British Columbia, further supporting the brand’s priority for growth—what it calls ‘the Burrito Revolution’—across Canada. The Maritimes and Western Canada are current priority territories, while the brand continues to penetrate urban and suburban markets across Ontario.
Many franchisees in the Fat Bastard system appreciate the turnkey nature of the business. Since acquiring the brand in 2022, parent company MBI Brands has lent its many years of experience with Mary Brown’s Chicken to help new franchisees learn the business, while supporting existing franchisees in improving their operational effectiveness and sales growth. Additionally, Fat Bastard franchises typically have a lower entry cost when compared to competitors, owing to the smaller and highly efficient store layouts the brand employs.
With a steadily expanding footprint, Fat Bastard Burrito is poised for significant growth, especially into new markets. The Burrito Revolution is underway in Canada, and is an attractive opportunity for potential investors!
