The fitness industry is no stranger to innovation, but few concepts truly redefine how we think about working out. Enter Safe Sweat, a ground-breaking, first of its kind, fitness franchise set to revolutionize the industry. Created by seasoned fitness veterans Emre Ozgur and Andrea Kloegman, Safe Sweat is making waves with its unique approach to fitness—combining privacy, luxury, and accessibility in a model designed to appeal to a diverse audience.
From their headquarters in British Columbia, Ozgur and Kloegman are introducing Canadians to a concept unlike any other, with plans to expand across the country and beyond. For prospective franchise partners and investors, the opportunity to get involved at the ground level of this disruptive brand couldn’t come at a better time.
With nearly 60 years of combined experience in the fitness industry, Emre Ozgur and Andrea Kloegman are no strangers to the challenges and opportunities within the sector. Kloegman began her career as a teenager and worked her way up to executive roles, while Ozgur’s journey started as a personal trainer before moving into leadership positions, which include being the president of a large fitness franchise. Together, they’ve seen the industry evolve—and they’ve also recognized its gaps.
“Traditional gyms and boutique studios both have their strengths, but we wanted to create something entirely different,” says Ozgur. “We saw a need for a private, judgment-free space where people could work on their health and fitness at their own pace.”
That idea became the foundation for Safe Sweat: a place where individuals could focus on their mental and physical health in complete privacy, without the pressures of a crowded gym or the distractions at home.
At its core, Safe Sweat is a disruptor. It isn’t a big-box gym. It isn’t a boutique fitness studio. It’s something entirely new—a third option in the fitness world.
Each Safe Sweat location features private FITsuites, state-of-the-art workout spaces equipped with everything a member needs for a comprehensive, high-quality workout. Members can book their FITsuite (via the Safe Sweat App), work out in total privacy, and enjoy luxury amenities that elevate the experience far beyond what most gyms offer.
But the appeal of Safe Sweat goes beyond the FITsuites. The model is intentionally designed to cater to a broad demographic:
- Professionals looking for quick and efficient, distraction-free workouts.
- Individuals with gym anxiety seeking a safe, welcoming environment.
- Busy parents who want to bring their kids along while they work out.
- Content creators looking to film in a beautiful and private setting.
- Couples who want to share a private workout space.
- First timers seeking a slower, judgment-free environment.
“This is a space where everyone feels comfortable,” says Kloegman. “Whether you’re a new parent, a seasoned fitness enthusiast, or someone just starting their journey, Safe Sweat provides a solution that works for you.”
The attention to detail at Safe Sweat is evident in every aspect of the member experience. Each private FITsuite is meticulously cleaned before every use, ensuring the highest standards of hygiene. High-end bathroom amenities, such as personal care products, add a touch of luxury that members love.
“Our members love the privacy, but they also love the little things that make their workouts special,” says Ozgur. “From the cleanliness to the quality of the equipment, it’s all designed to deliver a premium experience.”
For prospective franchisees, Safe Sweat offers a rare and exciting opportunity. The franchise model is designed to be turnkey, with low operating costs thanks to its no-class, low-staff structure. This simplicity allows franchisees to focus on growing their membership base while keeping overheads manageable, and their profits high.
“We wanted to create a system that was not only innovative but also efficient,” says Ozgur. “With Safe Sweat, franchisees benefit from a proven business model, hands-on support from the founders, and access to a growing brand that’s already generating international buzz.”
The buzz is no exaggeration. Even before opening their first corporate location, Safe Sweat had dozens of members sign up and pay for access sight unseen. Their debut on Dragons’ Den brought even more attention, including an offer from one of the dragons, which they ultimately declined. The appearance captured the attention of several high-profile investors, including former NBA Champion Matt Barnes, who is currently in discussions to bring Safe Sweat to Los Angeles. In addition to his investment interest, Barnes will also serve as an advisor to the brand. “Safe Sweat… this is the future,” says Barnes.
While the initial focus is on expanding across British Columbia, Ozgur and Kloegman have their sights set on bigger horizons. “We plan to grow quickly,” says Kloegman. “The first five locations will likely be in B.C., but we’re open to moving into other provinces quickly—if the right partner comes along.”
For those worried about the saturation of the fitness market, Ozgur offers a compelling perspective: “Only 15 to 25 per cent of the population currently holds a gym membership. That leaves a massive portion of the market untapped. Combine that with the fact that many people have fitness equipment at home but still struggle to stay motivated, and you can see why Safe Sweat is such a game-changer.”
For franchise partners and investors, the time to act is now. Being part of a brand in its early stages offers unparalleled opportunities for growth and impact. And with the hands-on support of Ozgur and Kloegman, franchisees will have every tool they need to succeed.
“We’re being very intentional about who we bring on as our first franchise partners,” says Ozgur. “These initial locations are incredibly important to us. We want partners who share our vision and our commitment to creating something truly special.”
Safe Sweat isn’t just another gym franchise—it’s a movement. It’s a reimagining of what fitness can be, offering privacy, luxury, and flexibility in a way that resonates with modern lifestyles.
Ready to Be Part of the Revolution?
As Safe Sweat prepares to expand, the opportunity to join this transformative brand has never been better. Whether you’re an experienced fitness professional, a savvy entrepreneur, or simply someone looking to make a difference in your community, Safe Sweat offers a chance to be part of something truly ground-breaking. Safe Sweat isn’t just redefining fitness—it’s redefining possibility. Are you ready to be part of the future?
To learn more about franchise opportunities, visit safesweat.com/franchise-opportunity or contact us at franchising@safesweat.com.