Baskin-Robbins and Netflix are unlocking the curiosity door early to give fans a taste of Stranger Things Season Three
TORONTO, Ont., May 30, 2019 – Baskin-Robbins, the world’s largest chain of specialty ice cream shops, is partnering with Netflix to give Canadian fans of Stranger Things something to sink their teeth into – leading up to the show’s highly-anticipated season three premiere on July 4. Because after all, even Demogorgons love ice cream.
“Like millions of people around the globe, we’ve been watching Stranger Things over the past two seasons and are happy the producers have taken a serious liking to ice cream in season three,” says Natalie Joseph, representative for Baskin-Robbins Canada. “Our flavour experts have also embraced this partnership and come up with some seriously delicious ice cream and treats.”
Starting in June, Stranger Things are happening at Baskin-Robbins. First, both ice cream and Stranger Things fans will be able to enjoy two exclusive Stranger Things-inspired featured flavours – Eleven’s Heaven, a waffle cone-flavoured ice cream with chocolate-coated sugar cone pieces and a chocolate icing-flavoured ribbon, and Upside Down Pralines, a chocolate ice cream with praline pecans and chocolate-caramel-flavoured ribbon.
Five other new products will make it onto the menu of traditional Baskin-Robbins shops across the country including:
- Upside Down Sundae, a sundae featuring the Upside Down Pralines with toppings on the bottom.
- Demogorgon Sundae, a waffle bowl sundae that frightfully resembles a Demogorgon monster.
- Byers’ House Lights Polar Pizza® Ice Cream Treat, a flash back to season one that includes a Chocolate Chip Polar Pizza crust with Snickers® ice cream, topped with strings of fudge and M&Ms® chocolate candy Christmas lights.
- Elevenade Freeze, a refreshing summer drink made with vanilla ice cream and Minute Maid™ Lemonade.
- Red sprinkle fancy waffle cone – part of the ‘Make it Amazing’ promotion that allows customers to swap their plain waffle cone for a milk chocolate-rimmed fancy cone that comes with newly-available red sprinkles.
Collectible merchandise and ice cream containers
In addition to the new ice cream products, consumers will be able to purchase collectibles that are exclusive to Baskin-Robbins including a one-of-a-kind, already sought-after Funko-Pop figure in the shape of Steve Harrington, a Stranger Things character holding his very own sundae, ’80s-inspired magnets and stickers and, finally, a series of four unique fresh-pack containers.
“We wanted to give fans a taste of the new season of Stranger Things and are thrilled to partner with Netflix to give customers an experience straight out of Hawkins, Indiana,” says Carol Austin, vice president of marketing for Baskin-Robbins. “Our activities in June are just the beginning. Expect this partnership to come to life in even more ways next month.”
Follow Baskin-Robbins on social media with #StrangerThingsareatBR to get the scoop on all of the excitement of this partnership; and visit baskinrobbins.ca to learn more about all the new and exciting flavours hitting the counter. Be sure to tune into the season premiere of Stranger Things Season 3, Thursday, July 4, on Netflix Canada.
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About Baskin-Robbins Canada
Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream store that would be a neighbourhood gathering place for families. Today, Baskin-Robbins Canada operates 101 locations in Ontario, Quebec, Manitoba and British Columbia. More than 300 million people around the world visit Baskin-Robbins each year to sample from the more than 1,300 flavour creations available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes. More information at baskinrobbins.ca.
Stranger Things TM © 2019 Netflix. Used with permission.
Media information:
Travon Smith
Torchia Communications
416-341-9929 x222
Visit the Baskin-Robbins Canada online newsroom for pictures of June-featured flavours, menu options and collectibles, as well as logos and other media related to this partnership program.