Industry News

Sweet Salvation Opens in Dubai

“It is with tremendous pleasure that I announce the opening of the first Sweet Salvation franchise located in Dubai, UAE in the distinguished City Walk retail district,” says Jeff Young, Chief Development Officer at Monarch & Misfits.

“I would personally like to congratulate our franchisees Salman & Maher, as well as the Monarch & Misfits’ team on this exciting achievement.  We are truly delighted to bring Sweet Salvation to adoring fans in the community.”

Sweet Salvation features hand crafted; chef inspired; pimped out soft serve ice cream, with flavours such as Saffron & Pistachio, Cookies Cookies Cookies & Cream, Bangin, Bangin Brownie, Rocky Road Rage, Lemon Coconut Cream Pie, Birthday Cake, Hella Nutella and Red Rapture.  The ice cream franchise also has “pimped out pints” for take away and “mind blowing” milk shakes such as Red Velvet Cake Batter, Peanut Butter Pretzel & Nutella, Triple Chocolate.  An assortment of hot and cold beverages are also served including S’more’s Hot Chocolate, Cake Batter Hot Chocolate and Salted Dark Hot Chocolate as well as bottled Holy water and cold brew.

The first Sweet Jesus unit opened in downtown Toronto in 2015 and since its inception, has quickly become one of the “hottest” franchises in the industry.  To date, Monarch & Misfits has awarded Sweet Jesus franchises throughout Canada and in the United States and Sweet Salvation franchises in Dubai, India and Bangladesh.

This recent store opening reinforces the company’s position as the market leader in the specialty frozen dessert segment.  As one of Canada’s fastest growing franchise brands, Monarch & Misfits has many new locations under development so stay tuned for more opening announcements in the near future.

Visit https://sweetsalvation.com/ for more information.

​For franchise information, please contact:​

JEFF YOUNG // CHIEF DEVELOPMENT OFFICER 

MONARCH & MISFITS

647.888.8420 // 44 UPJOHN RD / TORONTO, ON / M3B 2W1