Frozen Yogurt Franchise Commemorates Favorite Holiday With Free 6-oz Cup Of Froyo For Fans
January 29, 2018 // Franchising.com // BROOMFIELD, CO – The Country’s Best Yogurt (TCBY), the world’s first and largest frozen yogurt brand, is celebrating National Frozen Yogurt Day on February 6 in a big way – by gifting fans with free frozen yogurt. From opening to close, TCBY guests can join the celebration and receive a complementary six ounce cup at participating locations.
As the trailblazers of froyo, TCBY originated in Little Rock, Arkansas in 1981 where it brought customers a unique self-serve concept and an industry the world had not yet experienced. Today, TCBY is the only dual soft-serve and hand-scooped frozen yogurt franchise on the market with more than 300 stores nationwide. The brand leads the market in nutrition, taste and product quality and is always evolving to satisfy its fan base. To continue its innovation, in 2010, TCBY launched a new vibrant logo, colorful palette and chic contemporary interior at its stores.
“We’ve been building a legacy of delicious, healthy frozen desserts for more than 30 years and we believe National Frozen Yogurt Day is the perfect time to honor our loyal fans with a sweet deal,” said Dustin Lyman, Chief Executive Officer of TCBY. “We’re excited to provide free frozen yogurt to our guests all day and can’t wait to celebrate with our friends and family nationwide.”
TCBY offers an extensive product line with most yogurt flavors available in low fat, nonfat or no sugar added. The brand also launched its frozen yogurt classification, “Super FroYo,” which denotes the most nutritious flavors. These flavors are low and fat and boast three or more grams of fiber, four or more grams of protein, seven types of live and active cultures and are a good source of calcium and vitamin D. TCBY also offers a fun spin on frozen yogurt like banana splits, Chillers, milkshakes, parfaits and Shivers, giving fans a variety of options to celebrate National Frozen Yogurt Day.
For more information regarding TCBY, including store locations, please visit www.tcby.com. Like TCBY on Facebook at www.Facebook.com/TCBY and follow on Instagram at www.Instagram.com/TCBY or on Twitter at www.Twitter.com/TCBY.
About TCBY
TCBY is the first and largest frozen yogurt brand, leading the industry with its new self-serve concept. With more than 30 years of experience, TCBY is a successful model that has fueled the growth of a thriving industry. TCBY, which currently has 300-plus franchise locations system wide, offers an extensive product line, with most yogurt flavors low in fat, nonfat, or no sugar added. TCBY launched its new frozen yogurt classification called “Super FroYo,” the healthiest frozen yogurt product available in the market. TCBY was also the first brand to market Greek Frozen Yogurt. TCBY and Mrs. Fields are part of Famous Brands International. For more information, visit: www.tcby.com or www.tcbyfranchise.com.
Media Contact:
Kayla Hockman
khockman@konnectagency.com
Christina Erwin
cerwin@konnectagency.com
SOURCE TCBY
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