By Gina Makkar
With a strong economic foundation and a diverse population, Canada is an appealing destination for business success. And newcomers are taking note, owning one in four businesses in the country. Franchising’s structured and supportive business model builds pathways that allow BIPOC business owners to thrive. The franchisees in this feature all started as newcomers and have since become multi-unit entrepreneurs and leaders in their communities, and have even taken on further responsibilities in business development. Passion for their communities drives them as much as their business success.
Keyur Patel, Wendy’s Restaurants of Canada
Keyur Patel was determined to start a business when he moved to Canada in 2003. “Franchising appealed to me because it provided a proven business model, reducing the need for extensive R&D and marketing efforts,” says Patel.
He joined the Wendy’s family in 2020. “It’s recognized as one of the best burger chains in the world, and its commitment to quality and customer experience aligns with my business philosophy,” says Patel. “Investing in Wendy’s was the next logical step in my journey to expand and strengthen my portfolio. In the last five years, I’ve been able to grow my restaurant footprint with a brand I am passionate about.”
With the strong support of his family, and the assistance of Wendy’s corporate team, he went on to open five locations in four years. “Wendy’s commitment to fostering success, including [for] BIPOC franchisees, is evident through their hands-on approach, structured guidance, and continuous operational support.”
He adds that the franchise sets standards to ensure the brand remains strong and consistent across different markets. Resources, like access to new ideas, technology, equipment, and product innovations help him stay competitive, attract more customers, and increase revenue.
Patel’s goal is to continue to expand and open additional locations. “Expanding at this pace is a testament to the success I’ve had, and I look forward to continuing to grow with the brand.”
He believes diversity plays a key role in business success, provides opportunities for people of all backgrounds, and creates an environment to grow and thrive. “Over the years, I’ve seen an increased focus on inclusion and support for franchisees from diverse backgrounds, which strengthens the industry as a whole.”
He adds that franchising provides a great opportunity for people from all backgrounds to succeed as business owners, regardless of prior experience, and encourages people from diverse backgrounds to enter franchising, to bring new ideas, perspectives, and leadership styles to the industry. Franchising, he notes, also creates opportunities for entrepreneurs who may not have considered this path but have the drive and dedication to succeed.
Patel says when you invest in a reputable brand, you’re essentially buying into a ready-made system that has already been tested and refined. “With the support, training, and resources available, you’ll be in a great position to succeed.”
Sohail Iqbal, The UPS Store
After working in the IT industry for 17 years, Sohail Iqbal wanted a business of his own. He chose franchising with The UPS Store, attracted to its systematic approach, established support, and recognizable name.
He quickly expanded to six locations and says the support he receives from The UPS Store is a cornerstone of his success. “I believe in UPS. As a BIPOC entrepreneur, I have faced challenges, from financing to expansion to [learning] how to network. There’s a lot of support from people within and outside the network sharing their experiences.”
In the short-term, Iqbal is focused on streamlining operations to ensure continued growth. In the long-term, he hopes to open more stores and mentor aspiring BIPOC franchisees. “I can help them by showing them what I have done and helping them to grow. It’s that first step everyone is afraid of. They have to embrace it and work hard, have a good mindset, have a vision, and follow it through.”
He adds that his mentorship of others in the local community has taught him a lot about diversity. “I’ve learned a lot about what different people have gone through, the socio-economic barriers they’ve faced,” he says. “I believe that with understanding, we are moving in the right direction.”
Iqbal sees franchising as a good option for BIPOC franchisees due to its established training structure and shared resources. “I believe that BIPOC entrepreneurs need to get involved and let the community know that owning a franchise is not as difficult as they think. I believe more BIPOC entrepreneurs will create more representation that will lead to more opportunities and economic empowerment within our communities.”
Part of his growth came from connecting with others who have been in the industry for a decade or more. Learning from their shared experiences broadened his understanding and propelled his success. “If they can do it, and I can apply the same rules, I can be successful too. Don’t be afraid to network. Talk to people and get involved,” notes Iqbal.
He advises franchisees to choose a system that aligns with their goals, skills, and interests.
“Look for brands with a strong support system. Look at their financials. Look at their success stories. Take advantage of the resources available to you. Talk to franchisees who are in the system.” He adds that hard work, a positive mindset, and persistence will help build a successful business, and supporting fellow up-and-coming business owners is paramount.
“BIPOC entrepreneurs have to help the new generation. We have to show them what is possible. It’s our responsibility.”
Elijah Mack-Stirling, Kekuli Café
Elijah Mack-Stirling was born and raised in the Nuxalk Nation of Bella Coola, B.C., a community of 7,000 people. He moved to Merritt, B.C. and at 12 years old, he knew he wanted to be his own boss and create a safe space for youth. “I was so ambitious,” he recalls. “Our youth are struggling to have their voices heard, and we are losing children to mental health [struggles]. I said, ‘That’s what I’m going to do. I’m going to have a voice at the table for our youth.’”
He began working for Sharon Bond, founder of Kekuli Café. This authentic Indigenous café brand fuses traditional with modern cuisine, serving Bannock-based sandwiches and tacos, in addition to coffee, lattes, and smoothies.
“It was the first time that I felt like I belonged somewhere. I’m with Indigenous people, and my boss is an Indigenous woman. She’s pioneering for youth, and not just Indigenous youth, but all youth,” Mack-Stirling says. “She’s such a mountain mover.”
Mack-Stirling purchased his first Kekuli Café at 22 years old. “I signed the documents, I got the funding, and it was a massive celebration.” Today, he owns two locations.
Among his many accomplishments, Mack-Stirling co-designed a master’s degree in business in advancing reconciliation with the University of Victoria. One of his goals is to be one of the ‘Top 40 under 40’ entrepreneurs in Canada. “The world is full of people of colour and once upon a time, we were not recognized as human beings. Now we are taking our space back.”
He is also a director of Indigenous Tourism British Columbia and is a pioneer for youth in business. All this success comes down to his roots, he says. “I’ve done so much because one person believed in me and supported me all the way. I owe Sharon a lot of credit. But the foundation is at home with my roots and my mother. I don’t make a decision without her.”
As Mack-Stirling continues to be a voice for the community, he says people should feel safe to ask questions. “You are asking about history, and there should be no judgment in history. If you’re curious, and if it helps understand our stories, ask as many questions as you like. I tell that to both my non-Indigenous friends and my Indigenous friends.”
He says for prospective franchisees exploring starting a business, “You’ll never know if you don’t take that first step.” He adds, “As much as you can be prepared, something always is going to get in your way and try to stop you … You’re not the only one that’s experiencing this feeling. Anything good is going to be a little uncomfortable.”