Industry News

14th Annual A&W Burgers to Beat MS Day Raises Over $1.8 Million for the MS Society of Canada

A&W Canada is excited to announce that its 14th annual Burgers to Beat MS Day, in partnership with MS Society of Canada, has beat its $1.5 million goal by raising over $1.8 million in support of people living with multiple sclerosis (MS).

On Thursday, August 18, Canadians across the country rallied together by visiting their local A&W restaurant to raise funds for Burgers to Beat MS Day, where A&W Canada donated $2 from every Teen Burger® sold to the MS Society of Canada. Over the last 14 years, the Burgers to Beat MS fundraiser has raised over $19 million and continues to be the single largest annual corporate fundraiser for the MS Society of Canada.

Burgers to Beat MS Day would not be possible without the dedication of our amazing franchisees and enthusiasm of our loyal guests,” says Susan Senecal, President and CEO, A&W Food Services of Canada Inc. “We are blown away by this year’s outstanding success and are honoured to continue supporting the incredible work of the MS Society of Canada.”

Olympic gold medalist and Canadian women’s national soccer team captain, Christine Sinclair, participated in and supported the Burgers to Beat MS program for the sixth consecutive year. Her mother and childhood soccer coach, Sandra was diagnosed with MS and lived with it during most of Christine’s childhood.

“My mom was an incredibly strong woman, and she will forever be my inspiration,” says Christine Sinclair. “My involvement supporting the Burgers to Beat MS fundraiser for the last six years has been something I look forward to each year, as I know how crucial raising funds and awareness for MS in Canada is. Thank you, Canada, for showing up and making this year’s campaign another outstanding success – it means a lot to people living with MS and their loved ones, like me.”