Industry News

Baskin-Robbins Canada ‘Make it Amazing’ campaign yields successful results for Boys and Girls Clubs of Canada

Baskin-Robbins presented a cheque recently for $25,000 to Boys and Girls Clubs of Canada – the result of its “Make it Amazing” campaign, held this summer at its traditional locations across Canada. An annual effort now in its third year, the campaign invites guests to make their ice cream scoops ‘amazing’ by choosing a dipped or fancy dipped waffle cone and then topping it with their choice of fun toppings. For each Make It Amazing scoop sold, Baskin-Robbins contributed $0.31 to Boys and Girls Clubs of Canada to support the organization’s out-of-school programs and services.

“We’re ever grateful to our franchisees and guests for their support of our community partners,” says Natalie Joseph, spokesperson for Baskin-Robbins Canada. “As a former member of a Boys and Girls Club myself, it means a lot to contribute to the growth and expansion of existing programs that benefit the youth and communities we serve each year.”

Available during out-of-school hours and tailored to community needs, Boys and Girls Clubs promote positive outcomes for kids and teens in education, healthy living, physical activity, mental health, job readiness, leadership, and more—everything young people need to succeed.

“From the first day we met Natalie and immersed ourselves into the culture at Baskin-Robbins, we’ve had a good feeling about this partnership,” says Owen Charters, president and CEO of Boys and Girls Clubs of Canada. “We are happy to see this relationship grow and we’re extremely grateful to the generous Canadians who supported this campaign. We look forward to next year’s campaign and helping even more young people reach their potential.”

Boys and Girls Clubs of Canada is supported by more than 18,000 volunteers and 6,300 staff members nationwide, and generously funded by caring corporate partners and individual donors. More than 200,000 kids in 700 communities across the country benefit from the life skills and lessons of the organization annually. For more information about Boys and Girls Clubs of Canada, or to donate, visit

Keep up to date with Baskin-Robbins shops across Canada by visiting a shop near you or browse online at

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