Industry News

Baskin-Robbins opens new location at Bramalea City Centre, Brampton, Ontario

TORONTO, ON, December 07, 2017 – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, has just opened its newest location in Canada. The new shop is located in Brampton’s largest mall, Bramalea City Centre, at 25 Peel Centre Dr., and is the brand’s fifth location in Brampton.

The shop is owned and operated by franchise veteran, Tim Cui, who currently operates the Baskin-Robbins at Toronto’s popular Eaton Centre.

“I’ve been a franchisee with Baskin-Robbins for more than four years,” said Cui. “I’m delighted to be a part of the expansion of Baskin-Robbins in Canada and look forward to continuing to lead my teams in bringing great big smiles to our customers in Toronto and Brampton.”

The new location offers the brand’s traditional 31 flavours, including the newest Flavour of the Month – York Peppermint Pattie – classic milkshakes and exciting beverages, customizable ice cream cakes and rich hot fudge brownie sundaes and other warm desserts.

“It’s a real joy to watch the way Canadians are reacting to our most recent innovations,” said Natalie Joseph, representative for Baskin-Robbins Canada. “We’ve remodelled our shops and now offer more indulgence and flavours than ever before. Thirty-one flavours is definitely just the tip of the ice cream cone! There’s much more that is sure to tantalize Canadian taste buds throughout the year. Add to that experience and skills of Tim and his team, and we’re confident in our future in the region.”

Baskin-Robbins is actively looking for talented and passionate entrepreneurs to join its successful roster of Canadian franchise partners. To learn about franchising opportunities with Baskin-Robbins, visit www.baskinrobbins.ca/franchising.

For more information about Baskin-Robbins Canada and its wide variety of ice cream flavours and frozen desserts, please visit www.baskinrobbins.ca or follow the company on FacebookTwitter or on Instagram.

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About Baskin-Robbins Canada

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream store that would be a neighbourhood gathering place for families. Today, Baskin-Robbins Canada operates 99 locations in Ontario, Quebec, Alberta, Manitoba and British Columbia.  More than 300 million people around the world visit Baskin-Robbins each year to sample from the more than 1,300 flavour creations available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes.

Media contact and more information:

Travon Smith

Torchia Communications

416-341-9929 Ext. 222

travon@torchiacom.com

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