Franchise FunMay/June 2021Previous Issues

Franchise Fun: The Future of Franchising

Ctrl V CFO Robert Bruski reveals how the virtual reality arcade has added a dash of innovation and fun to Canadian franchising

The world around us is changing every day and so are the video games we play. Gone are the days where players were only able to see their characters on a TV screen; now they’re able to be transported directly into the game!

Ctrl V is the world’s first and largest virtual reality arcade franchise that offers virtual games, experiences, puzzles, and a variety of other content for players looking to experience gaming on a whole new level. Robert Bruski, CFO, created the franchise alongside his friends and colleagues, Ryan Brooks, CEO, and James Elligson, COO.

“Ctrl V is on a mission to make virtual reality accessible to everyone,” says Bruski about the franchise that emerged in 2016 and was hit by the COVID-19 pandemic four years later. “Despite the pandemic, Ctrl V has been able to endure through tough times and is on a path to meet milestones in expansion across Canada and the U.S. Nothing’s going to stop us!”

Here, Bruski shares his most enjoyable activity that keeps his head above the clouds, his goal of kayaking in emerald waters throughout Asia, how he dipped his toes into the acting world, and the business tycoon who’s inspired him the most. The self-described charismatic, thoughtful, and driven CFO also offers his top advice on how to be a successful franchisee and the key to being a good franchisor in an innovative industry.

The most interesting thing I’ve done recently is… Obtain representation in the acting world.

In its best form, work is… Not work at all, but instead, a passion.

A good franchisee… Is one who is passionate about the brand, community focused, and exhibits grit and moxie with a clear and positive mindset.

A good franchisor… Is always concerned about their franchisees’ success above all else.

My top advice for prospective franchisees is… Make sure you can see yourself doing this for decades, even if you don’t end up doing it that long.

My top advice for new franchisors is… To hire a franchise coach before you do anything else.

The most important thing in life is… Family and faith.

One of the most enjoyable things to do is… Ski above the clouds.

The hardest thing for me to do is… Disconnect once I’m plugged in and passionate.

My favourite drink is… Gin martini, dirty and wet, with three olives. Or any kind of whiskey.

If I could change one thing… It would be the length of the Canadian summer.

If I could meet anyone… It would be Ari Gold from Entourage.

The person who has had the most positive influence on me as a businessperson is… Warren Buffett.

Canadian franchising is… The best in the world.

My franchise system began because… We saw a need to help people become entrepreneurs in an incredible and innovative industry.

The most positive influence on my life as a person is… My parents and my sister.

The key to success is… Hard work.

I’d like my friends to describe me as… A good man.

The accomplishment I look forward to the most is… Building a successful company.

My personal motto is… Go big or go home.

One necessary item on my life’s “to do” list is… Kayaking in Ha Long Bay, Vietnam.