KFC is launching their biggest brand campaign to date, ‘Love At First Bite’ on June 27th across OOH, cinema and digital with TV launching on July 4. The campaign’s goal is t to reignite Canadians’ love of KFC and to remind consumers what makes KFC so “finger lickin’ good”.
The campaign is grounded in consumer research that revealed that the anticipation of the first bite of KFC’s famous fried chicken is a real peak moment in the KFC eating experience. Consumers do take the time to search and find the crispiest, juiciest spot to take their precious first bite from. The campaign speaks directly to the relatable truth of how consumers savour their food.
In the Canadian market, the campaign will be supported with influencer content that will showcase the anticipation and the joy of real ‘first bites.”