Industry News

Pita Pit® Canada Partners with Breakfast Club of Canada for Holiday Gift Card Charity Campaign

Global Fast Casual Franchise’s National Donation Program to Help Support Childhood Development and Reduce Hunger in Schools Across Canada

KINGSTON, OntarioNov. 30, 2017 /CNW/ — Pita Pit® Canada, the fresh thinking, healthy eating brand founded in Ontario, will launch a new national partnership this holiday season with Breakfast Club of Canada, the non-profit organization that builds awareness and raises funds to support childhood development and provide access to a healthy morning meal in communities across Canada. Through the partnership, Pita Pit Canada will donate $1 to Breakfast Club of Canada for every gift card purchased during the month of December.

“We are so fortunate this holiday season to be able to give back through a truly impactful organization like Breakfast Club of Canada,” said Pita Pit Canada President Kevin Pressburger. “Proper nutrition is critical for children to focus. When they don’t have access to healthy food choices, they can come to school upset, unable to concentrate and even angry. Breakfast Club of Canada helps to provide them with a good meal that helps them to be all they can be, and we are truly grateful to be a partner in that mission.”

According to recent research, one in five children in Canada is at risk of going to school on an empty stomach. Breakfast Club of Canada helps to ensure that more children have access to a quality meal to start the day so they are ready to learn and succeed.

Pita Pit’s partnership with Breakfast Club of Canada will help support existing school breakfast programs while also building awareness around the Club’s mission and helping to establish new programs in areas of critical need. Pita Pit customers can also support their local Breakfast Club in each province by volunteering to serve breakfast or by helping to pack breakfast bags for delivery to nearby schools.

“Pita Pit’s support this holiday season will help the Breakfast Club to reach even more communities and positively impact even more kids,” said Lisa Clowery, National Corporate Relations Director for Breakfast Club of Canada. “That impact reaches far beyond just breakfast. It helps to give all kids an equal chance at success.”

Pita Pit locations nationwide will participate in the program throughout the holiday season. Gift cards purchased throughout the month will include a sticker notifying the recipient that the donation has been made to Breakfast Club of Canada and all proceeds from the campaign will stay within the local community where the gift card was purchased. If there is no breakfast program in the community, the funds will remain within the region or province.

“Pita Pit is pledging our support to the communities we serve by refusing to settle for the idea that it’s acceptable for children to be unprepared to learn each day because they are hungry,” said Pita Pit CEO Chris Fountain. “This holiday season, Pita Pit gift cards will help to give children a stronger start to the day that will help boost their success, both in the classroom and in their lives.”

Founded in 1995 in Kingston, Ontario near Queen’s University, Pita Pit® is an innovative fast casual restaurant with a unique mindset that challenges consumers to Refuse to Settle™ for anything less than quality, healthy, freshly grilled food. After rapidly earning a loyal following in its home market, franchising began across Canada in 1997 and, in 1999, the brand expanded to the United States. Now boasting more than 650 stores across North America and internationally across 13 countries, Pita Pit offers its customers millions of ridiculously delicious, customizable flavour combinations of grilled meats, fresh vegetables, and zesty sauces all rolled into a unique and convenient pita package. For more information about Pita Pit, visit or

For 23 years, Breakfast Club of Canada has been nourishing children’s potential by making sure as many of them as possible have access to a healthy morning meal before school, in an environment that allows their self-esteem to grow and flourish. But the Club is much more than a breakfast program: we take a broader approach that promotes the core values of engagement, enrichment and empowerment, and we team up with communities and local partners to develop solutions adapted to their specific needs. Operating from coast to coast, the Breakfast Club of Canada helps feed more than 203,000 students every day in 1,598 schools.