Industry News

Planet Fitness Opens in Cornwall

CORNWALL, Ontario – Planet Fitness, the innovative health club franchise known for its Judgement Free Zone® and affordable prices, today announced the opening of a new club in Cornwall, at 960 Brookdale Ave, in the Brookdale Centre. This will be Planet Fitness’ 20th location in Ontario, with over 1400 locations across North America.

The new location will officially open its doors in December. Planet Fitness prides itself on offering extremely affordable memberships and the Judgement Free Zone® where members experience a hassle-free, non-intimidating environment. Each club also features the brand’s iconic “Lunk Alarm” – a purple and yellow siren on the wall used to gently remind people that grunting, dropping weights or judging others is not permitted.

“Planet Fitness was founded 25 years ago with the mission to provide a high-quality fitness experience that’s comfortable, non-intimidating for the first time gym member and all at a great value,” said Chris Rondeau, CEO of Planet Fitness. “We are thrilled with the enthusiasm we’ve received since we entered the Canadian market back in 2015 and look forward to welcoming members of the local Cornwall community when we open the doors later this year.”

Beginning November 20, Planet Fitness will start accepting memberships on site at a temporary store next to the club.  Online memberships are being accepted now at   Members can join for just $1 down and then $10 a month. The new Cornwall Planet Fitness location is 20,403 sq. feet and will offer brand new cardio machines, new fully equipped locker rooms with day lockers and showers, 2 massage chairs*, 20 65” flat screen televisions, a 30-minute express circuit, 2 Hydro Massage beds and 2 Hydro Massage loungers, 2 stand up tanning beds and 2 lay down tanning bed and 1 Total Body Enhancement booth. The club will be open and staffed 24 hours, seven days a week.

Membership includes a variety of other benefits, including unlimited small group fitness instruction by a certified trainer through the pe @ pf ® program. In addition, as a member appreciation gesture, Planet Fitness provides free pizza on the first Monday of every month, and free bagels on the second Tuesday of every month, while supplies last.

“We’re thrilled to extend our Judgement Free Zone to this fast-growing region of eastern Ontario. We chose Cornwall because we feel it is important that local residents have access to an affordable club that’s inclusive and open and staffed 24/7,” said Planet Fitness franchisee Tim Kelleher. “We know that the town of Cornwall will appreciate the large facility with full locker rooms and showers, and tons of cardio and weight equipment.”

The PF Black Card® membership, which will be offered at $21.99 a month, includes additional amenities such as the ability to bring a guest every day at no additional charge, access to all 1400+ clubs in the Planet Fitness chain, as well as the use of massage chairs, HydroMassage beds and loungers*, tanning, Total Body enhancement booths, and 50 percent off select cooler drinks.

Additionally, Planet Fitness spotlights its members with “Planet of Triumphs”, an online community that celebrates all accomplishments and inspirational stories of Planet Fitness members. Planet of Triumphs provides an online platform for members to recognize their triumphs (big or small), share their stories and encourage others, reinforcing our belief that everyone belongs. Please visit

As part of its mission to eliminate judgement and intimidation and promote kindness and acceptance, Planet Fitness partnered with the Boys and Girls Clubs of Canada (BGCC) in 2016 on an initiative called The Judgement Free Generation. Supported by Planet Fitness and its franchisees, the goal of this philanthropic partnership is to combat the judgement and bullying faced by teens through program funding, training, and resources. In fact, Planet Fitness was a sponsor of BGCC’s National Youth Forum that took place in Ottawa in May 2017.

For more information or to join online, please visit