March/April 2023Previous IssuesSponsored Content

Promoted Story: A Business that Truly Performs

For nearly 35 years, the Stagecoach model has been proven and refined to become a leading international performing arts opportunity. Franchisees build a team of equally passionate and enthusiastic teachers, qualified to bring out the very best in their students. Stagecoach schools provide a thriving, nurturing, and supportive environment for creative learning. That’s just one of the reasons why more than 55,000 children flock to classes worldwide every week. Today, a network of more than 350 franchisees operates over 3,000 schools and classes globally. Through an exciting and varied framework of teaching and development, franchisees have helped to unlock the potential of more than one million students since Stagecoach opened in 1988.

Hear from Tosha Doiron, who became a Stagecoach franchisee in 2012 and now has three Stagecoach school locations, with over 400 registered students!

Introducing Tosha Doiron

Tosha Doiron is a professional performer, arts educator, Stagecoach Principal, and mom to two young children. She has an MFA in acting from York University and has performed in theatre and film for over 20 years. She has taught at some of Canada’s top institutions, such as York University, Sheridan College, The Toronto Film School, and more, and is passionate about providing quality performing arts training to young people. Having grown up in the performing arts, Tosha truly believes that the skills learned are beneficial to all. “I know I am who I am today because of the confidence I gained through drama, dance, and music as a child, and I am passionate about passing that on to young people today,” says Tosha.

What inspired you to become a Stagecoach Principal?

My journey with Stagecoach Performing Arts began as a teacher at Canada’s first Stagecoach School in Vancouver. I fell in love with the company’s values and culture. It was this experience that led me to see the benefits of owning my own school, such as building a career as a successful business owner with the flexibility to pursue my other passions and work around my family’s schedule and needs. Stagecoach was very welcoming, supportive, and had a great history and reputation that I felt confident investing in.

What are the benefits of franchising with Stagecoach?

Teaching children confidence through the performing arts—it doesn’t get much better than that! While I brought my own initial skill set to my business, having the Stagecoach network and support has allowed me to reach more people, grow in ways I didn’t think possible, and gain access to excellent marketing, child protection training, education support, special events, performance opportunities, and more.

What are your top tips for running a successful Stagecoach school?

Find that perfect balance between quality education and fun. Theatre is “play,” after all, and children should feel that sense of joy, accomplishment, and wonder each week. However, it’s important to make parents and caregivers feel good about what they’re investing in, and I do that by being in good communication about the skills they’re learning, trying to exceed expectations, and providing ongoing opportunities for growth and development.

What is your favourite thing about being a Stagecoach franchise owner?

Seeing the smiles of the kids every week and watching them grow in their confidence and creativity. I also love the connections and friendships I’ve made with other Principals across Canada and the world. It’s a very special network of creative, kind, and passionate individuals who love what they do.

What advice would you give someone considering franchising with Stagecoach?

To anyone thinking of becoming a franchisee with Stagecoach, if you’re passionate about the arts and arts education, don’t think twice. I really do believe that, as Stagecoach offers the perfect franchise package with plenty of encouragement and support and a network of committed Principals who are always happy to give advice and share their expertise.

If you, like Tosha, are looking for a business which gives a great income, even greater flexibility, and an outlet for your love of performing arts, find out more about Stagecoach by visiting