March/April 2023Previous IssuesSponsored Content

Promoted Story: Leading Light

Mr. Electric® is continuing its Canadian expansion, thanks to dedicated franchisees who are brightening their communities

By Lauren Huneault

Mr. Electric® has been providing expert electrical installation and repair services in the United States and Canada since 1994. It offers the opportunity for local franchise owners to help brighten their communities by providing essential services for their homes and businesses. It offers a wide range of services, from circuit installation and service to electric vehicle supply equipment maintenance and home automation, lighting, and more.

Mr. Electric® now has 24 Canadian franchise locations, along with 175 in the U.S., and brand president Joel Worthington says franchisees play a critical role in the brand’s success. “Franchise owners provide expert electrical solutions to our customers,” he explains. “Our franchise owners learn and deliver on the established systems and strategies in order for Mr. Electric® to fulfill our vision of being so remarkable we become a household name.”

Worthington notes that Mr. Electric® has plans for continued growth throughout North America, and is looking for the right Canadian franchisees to help build the brand from coast to coast. “An ideal Mr. Electric® franchise owner is someone with strong leadership skills, some business experience, a strong desire for success, who is goal oriented, coachable, teachable, and wants to make an impact in their community.”

Supercharged support services

There are many advantages to franchising with Mr. Electric®, a trusted Neighbourly® brand, explains Worthington. He highlights the industry’s growth with the rise of smart technology. In addition, he says “Industry experience is not required, the brand is recession-resilient, the brand has limited receivables so no waiting on payment in most cases, and there’s plenty of room to grow with prime territories available.”

However, perhaps the greatest benefit is the Mr. Electric® support network that serves as a leading light to help franchise owners throughout their journeys. “When you own a Mr. Electric® franchise, you become a part of a major support network,” says Worthington. “You locally operate your business like any entrepreneur, but you receive ongoing business consultation from a franchise coach, an established business model, and resources from our home office support team to help you.”

He adds that franchise owners also receive strategy and material resources for their specific territory, and can tap into the network of Mr. Electric® business owners, who are able and willing to share their experiences and offer encouragement.

Mr. Electric® also provides extensive training to help a franchise owner get their business off to a bright start. After someone signs the franchise agreement to become part of the Mr. Electric® network, they begin virtual training to prepare for a week of in-person training. Worthington notes that the training certainly doesn’t stop there.

“This is followed by training resources in our online learning platform, and access to various training events such as regional meetings, annual conference, special webinars, and other special training events such as our leadership mentorship program,” he explains. “Finally, our owners have a designated business coach who supports them through weekly and/or monthly business calls, and is their go-to resource for training and support.”

While Mr. Electric® is a strong brand with a long history, it still offers plenty of room for growth, notes Worthington, and is ready to bring more franchise owners into the network to capitalize on the many opportunities created by the green energy movement.

“Electric vehicles have created a need for chargers, further creating a need for upgraded residential load centres. Further, the move away from fossil fuels in general creates a great need for electrical capacity in the home and office. Mr. Electric® is in a prime spot to maximize opportunity with the technological advances of the future,” he explains.

Franchising: a bright idea

If you’re considering a Mr. Electric® franchise, notes Worthington, you should speak with current franchise owners to learn more about their experience. On his end, he regularly receives inspiring feedback from the franchise network. “Our existing owners appreciate being on the cutting edge of technology. In addition, many cite their decision to invest in a Mr. Electric® franchise was cinched with our Code of Values – Respect, Integrity, Customer Focus, and Having Fun in the Process!”

With Mr. Electric®, prospective franchisees can rest easy, knowing they’re positioned for success in a rapidly evolving industry, with a supportive president and network behind them every step of the way.  “If you have a desire to open and operate your business in an exciting, growing industry, look no further than Mr. Electric®. You bring the desire and energy, and we’ll provide the tools you need to succeed.”

For more information about franchising with Mr. Electric, please visit