Canadian Franchise Association CEO Sherry McNeil
July/August 2023Previous IssuesPublisher's Message

Publisher’s Message: Exploring the World of Home Improvement Franchises

Franchising is a great way for everyday Canadians to realize their dream of business ownership with support from an established system. By the end of 2023, franchising is expected to contribute $117 billion to the national GDP, and as the 13th largest industry in Canada, employs almost two million Canadians. For industrious entrepreneurs, franchising aligns perfectly with the booming home services sector. With skyrocketing home prices and rising interest rates, many Canadians are choosing to stay put and improve the homes they have instead of upgrading to a bigger, more expensive, space. So, what does that mean for potential franchisees? It means a world of opportunity in the home improvement and services sector—regardless of whether you’re handy with a hammer.

In this issue of Franchise Canada, our cover feature is all about the home improvement franchises across Canada. So, if you’re considering a home improvement franchise, explore the options in this exciting sector, from home restoration to flooring to painting services, and more.

For many Canadians, buying a home is the single biggest purchase they will ever make, which is why many people rely on a trustworthy home inspector to make sure there are no unpleasant surprises when buying a home. In our home inspection services feature, explore some of the top home inspection brands making a name for themselves in Canada.

If you prefer the upkeep and maintenance side of things, check out the cleaning service franchises or even a business that provides outdoor services to enhance a property’s curb appeal. Or, maybe you’re more interested in the fast-paced world of real estate. In that case, check out our real estate feature highlighting some of the top real estate franchise systems.

The beauty of franchising is that new business owners don’t have to start completely from scratch, especially when they buy a franchise from an existing franchisee. In the First Year feature, you’ll read the story of Devan Rogers, a Mad Science employee-turned-franchisee who took over the Maritime territories and built upon his predecessor’s success to kickstart his growing business. Complementing that story is an informational piece from CertaPro Painters® multi-unit franchisee Paul Guenette, who breaks down the benefits of franchise resales.

For an inspiring story of franchisee success, turn to our Next Generation in Franchising feature. This issue, we highlight Alicia Baker, a 21-year-old who found franchisee success with a DermaEnvy franchise in her hometown of St. John’s, Newfoundland. Furthermore, you can see what a typical day looks like for franchisees Camden Scott and Nichole Lemon, who are dividing and conquering their franchise operations according to their individual skill sets. Learn how they’re building a burgeoning Maverick’s Donuts empire in Barrie, Ontario.

In the Iconic Brand feature, you’ll read about how pet food purveyor Pet Valu supports pet owners and a growing network of franchisees. And you’ll find out how Pizza Pizza is giving back to communities all over Canada and reducing its carbon footprint.

As a prospective franchisee, your biggest question might be “What do I need to bring to the table?” We walk you through seven essential skills every franchisee needs, from customer service to controlling costs.

This issue also contains an overview of the CFA award winners in our special franchise focus section. Learn about award-winning franchise systems and franchisees and be inspired by their success.

We hope the professional advice, stories, and information in this issue help enhance your own franchise journey—whether you’re just learning about franchising or you’re ready to find your perfect franchise fit. Be sure to continue your franchise research on, where you can search franchise opportunities by industry, investment level, and more. Make sure you’re subscribed to Franchise Canada E-News and follow the CFA on Facebook, Twitter, Instagram, LinkedIn, and TikTok. for more educational and inspirational content. With the right tools, you can make your business dreams become reality through franchising. We look forward to welcoming you into our franchise community!