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Industry News

‘Return the flavour’ to mom this May, in the sweetest way

Baskin-Robbins reintroduces Mom’s Makin’ Cookies, launches new Polar Pizza, Mother’s Day Cakes and Sundae Shakes

TORONTO, ON, May 1, 2018 – Baskin-Robbins pays tribute to mom with the launch of four new menu items and the reintroduction of Mom’s Makin’ Cookies as its May Flavour of the Month.

Mom’s Makin’ Cookies is made with brown sugar flavoured ice cream filled with chocolate chip cookie pieces, chocolate flavoured chips and a cookie dough batter flavoured swirl. The flavour is featured as a double scoop Warm Cookie Sundae with Hot Fudge Topping, and is perfectly paired with any chocolate or salty caramel flavours.

“With the ingredients, aroma and allure of homemade cookies, there’s nothing quite like sharing a Mother’s Day moment with your favourite mom around a scoop or two of Mom’s Makin’ Cookies,” says Baskin-Robbins representative Natalie Joseph. “I have fond memories of my own mother baking warm treats for me growing up, so it’s heart warming to be able to offer our guests this nostalgic treat at such a special time of the year.”

The popular flavour of the month makes its debut as a Polar Pizza – for a limited time only. This Chocolate Chip Cookie lover’s dream features a chocolate chip cookie crust with Mom’s Makin’ Cookies Ice Cream, topped with cookie dough pieces, chocolate sprinkles and drizzled with marshmallow and fudge toppings.

Baskin-Robbins also adds two Mother’s Day cakes to its roaster – the Floral Strip Cake, an elegant design that can be customized with mom’s favourite ice cream flavour and her choice of white or chocolate cake, and the Designer Handbag Cake, a chic and delicious twist on the traditional ice cream cake, made for the mom with designer taste.

Finally, Baskin-Robbins launches Sundae Shakes, a rich and creamy milkshake with a sundae on top, that tops off its flavourful line-up of speciality beverages. Served in a 15 oz parfait cup, guests can customize their Sundae Shake with different ice cream flavours and their choice of a wet topping.

Other seasonal flavours making a comeback this spring include Pink Bubblegum, Mango Mania, and Made with Snickers Ice cream.

For more information about Baskin-Robbins Canada and its varieties of ice cream flavours and frozen desserts, visit baskinrobbins.ca or follow the company on Facebook, Twitter or Instagram.

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About Baskin-Robbins Canada
Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream store that would be a neighbourhood gathering place for families. Today, Baskin-Robbins Canada operates 98 locations in Ontario, Quebec, Manitoba and British Columbia.  More than 300 million people around the world visit Baskin-Robbins each year to sample from the more than 1,300 flavour creations available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes.

 

Media contact and information:

Travon Smith                                                                     Jessica Roumeliotis
Torchia Communications                                              Torchia Communications
416-341-9929 Ext. 222                                                     514-288-8290 Ext. 205
travon@torchiacom.com                                              jessica@torchiacom.com

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