Franchise Canada Chats PodcastSeason 4Women in FranchisingWomen in Franchising Podcast

Season 4 Episode 2 | WP Creations – Jamie Berube and Rachel Seabrook

In this episode, we talk to WP Creations franchisor Jamie Berube and franchisee Rachel Seabrook from Airdrie, Alberta. WP Creations is a work from home franchise concept that allows women and moms to gain work-life balance while helping customers create life casting keepsakes of their children.

Here, Jamie and Rachel share:

  • How COVID-19 changed Rachel’s training and entire business start up as she joined WP Creations in February 2020 just before the pandemic began
  • Jamie’s key learnings that help her motivate and support her female franchisees
  • How WP Creations quickly and effectively pivoted their business strategy from touching babies in person to an entirely virtual process where clients complete the life casting from their own homes using Zoom calls with franchisees to help out where needed, and much more.