Franchise Tutorials Franchisee

Tutorial 14: Intro to Recruitment


Just as a franchisor seeks the most qualified individuals to run their franchise locations, you as a franchisee are also responsible for recruiting staff to assist with the day-to-day operations of your business. In fact, one of your central responsibilities as a franchisee will be hiring staff.

Why? Simply put, your business success is dependent on you finding the right people for the job. That means you need to hire staff who will represent the franchise brand well, are dedicated to helping you grow your business, and are committed to providing exceptional customer service.

Though some franchisors will assist their franchisees with the hiring process, this is typically only done when you first open. After that, you are required to maintain and hire a sufficient number of employees to keep your business afloat.

And just as you are responsible for hiring employees, you must also make key decisions related to firing, wages, training, and disciplinary measures. After all, your employees are working for you, not the franchisor.

Staffing requirements will vary depending on the type of business you invest in. For example, running a full-service restaurant may require as many as 80 to 100 employees. Compare that to operating a retail store where you may only need to hire 3 to 5 employees. Before investing, it’s important that you know the staffing needs required for the business, which is often found in the operations manual provided by your franchisor.

What else can you expect from your franchisor? For starters, they’ll give you tips and advice pertaining to the employee recruitment process. Usually, this process will involve the following steps:


  • Advertising to generate enquiries
  • Reviewing resumes or applications
  • Conducting interviews
  • Checking references
  • Orientation and training


Hiring staff also means you need to be well versed in your provincial employment standards and labour laws, which will dictate what you are legally responsible for paying employees. You should know that the cost of employees goes beyond the paycheque. As a small business owner, you also need to take into account the costs of employment taxes, workers compensation, and benefits.

Still, no matter how great your employees are, it doesn’t diminish the fact that as a franchisee, you need to be involved in your business as much as possible. Any franchisor and franchisee will tell you that there is nothing that can replace the dedication and commitment of a franchisee who is hands-on in their business!

The opinions or viewpoints expressed herein do not necessarily reflect those of the Canadian Franchise Association (CFA). Where materials and content were prepared by persons and/or entities other than the CFA, the said other persons and/or entities are solely responsible for their content. The information provided herein is intended only as general information that may or may not reflect the most current developments. The mention of particular companies or individuals does not represent an endorsement by the CFA. Information on legal matters should not be construed as legal advice. Although professionals may prepare these materials or be quoted in them, this information should not be used as a substitute for professional services. If legal or other professional advice is required, the services of a professional should be sought.