Industry News

NEW Tims It Forward Feature on the Tim Hortons® Mobile App Allows Guests to Surprise and Delight Family and Friends with the Gift of Tim Hortons

  • With Tims It Forward, Tims Rewards members can use their points to send a digital gift to family and friends, with a range of product options including our freshly-brewed coffee, classic donuts and cookies, frozen and espresso-based beverages or a 10 pack of Timbits®
  • Tim Hortons is starting the chain of giving with a 50 points bonus offer available in app to all new and active* members of the Tims Rewards program so that they have enough points to get into the holiday spirit and Tims It Forward to a loved one

Starting on December 2, registered Tims Rewards members can use points in their account to give select Tim Hortons menu items to family and friends through the new Tims It Forward feature available via the app or website.

Registered Tims Rewards members will not only be able to surprise loved ones with an act of kindness this holiday season, but all year long as the new Tims It Forward feature will continue to be available to registered Tims Rewards members going forward.

“Every year, we hear stories about guests who pay it forward by purchasing the order for the person behind them at the drive-thru, so we wanted to put a spin on the acts of kindness we see happen at restaurants and give guests an even more personal experience to treat those who they think deserve it most,” says Hope Bagozzi, Chief Marketing Officer for Tim Hortons. “Tims It Forward is a unique way of surprising your family and friends with a free Tim Hortons pick-me-up, either during this holiday season or in the future.”

To share a gift, members can use their Tims Rewards points to send specific menu items through the Tim Hortons mobile app or website — all the gift giver needs is the recipient’s email address to send the offer in the app or online. The list of eligible items to surprise and delight others include:

  • 50 Points – Classic Donut & Cookie
  • 70 Points – Brewed Coffee, Tea, Premium Baked Good
  • 100 Points – Hot Chocolate, French Vanilla, Iced Coffee
  • 140 Points – Frozen or Espresso-based Beverage, 10 Pack Timbits

To kick off the chain of giving, all new and active members* of the Tims Rewards program will receive an offer to earn 50 bonus points, which can be activated and redeemed in the app.

A Tims It Forward gift can be accepted via email and activated after signing into your Tims Rewards account through the mobile app or website. Alternatively, guests who aren’t Tims Rewards members and choose not to register, can redeem their gift via a one-time QR code sent to their email. The Tims It Forward gift must be activated within six months of being sent and once activated, used within two weeks.

For more information on Tims It Forward visit


Newly registered Tims Reward members for this campaign are considered to be guests who have signed up between Nov. 27 and Dec. 2, 2020. Active guests for this campaign are considered to be registered users that have made at least one purchase of $0.50 or more in restaurant and have scanned their Tims Rewards.


In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double™ coffees, Donuts and Timbits® in the years since. Over the last 55 years, Tim Hortons has captured the hearts and taste buds of Canadians. Tim Hortons is Canada’s largest restaurant chain operating in the quick service industry serving over 5 million cups of coffee every day with 80% of Canadians visiting one of nearly 4,000 Tim Hortons in Canada at least once a month. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps™ – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 4,800 restaurants in Canadathe United States and around the world. For more information on Tim Hortons visit

SOURCE Tim Hortons

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