exceed™ grooming portfolio for dogs features shampoos, conditioners, serums and mists enriched
with essential oils, vitamins and superfood extracts
Pet Valu, Canada’s leading specialty retailer of pet food and pet-related supplies, today launched exceed™, a premium health and wellness brand, for devoted pet lovers who are looking for wellness products focused on enhancing a pet’s health, beauty, and comfort. Starting with a 14-item grooming portfolio containing essential oils, vitamins, and superfood extracts, exceed provides targeted solutions to help benefit dogs’ wellbeing.
“When buying for their pets, many devoted pet lovers use the same approach as when they shop for themselves; they look for products with quality ingredients, those they are familiar with, and the ones they would use themselves,” says Dolly Kaushal, director of Pet Valu’s proprietary brands. “We’re excited to offer exceed grooming products to these pet parents as they are packed with well-known beneficial ingredients such as Argan Oil, Keratin, Chamomile extract as well as a vitamin trio of A, E, and B5.”
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Created to enhance pets’ health, beauty and comfort, the exceed grooming portfolio features solution-based shampoos, wash-out and leave-in conditioners, cleansing and protecting serums, and fragrance mists. The 14-item line offers solutions targeted for shedding, anxiety, healing, soothing, nourishing, conditioning, and shine so devoted pet lovers can shop based on their dog’s individual needs. All exceed products are free of sulfates, parabens, and dyes.
“We’re committed to offering devoted pet lovers top quality products that they can’t find at other Canadian pet retailers,” says Kaushal. “Whether they’re looking to help restore and renew their dog’s skin and coat, indulge their senses or enhance their wellbeing, exceed grooming products provide a relaxing, elevated experience that will satisfy pet lovers and their dogs.”
exceed products have been formulated for dogs and should not be used on cats or other animals. exceed products are available exclusively in Pet Valu stores across Canada and online at petvalu.ca.
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