Fatburger Canada offers franchisees a taste of success as the brand expands eastward
Dreaming of owning your own food franchise? Look no further than Fatburger, a concept that serves up mouth-watering, big and juicy burgers and an iconic American dining experience that has strong established Canadian roots. Discover the benefits of aligning yourself with a brand that has won over palates and markets for generations and take the opportunity to be part of a system that’s expanding across Canada.
The origins of Fatburger
Fatburger’s origins trace back to 1947 in Los Angeles, California, where it was founded by restauranteur Lovie Yancey. Originally named “Mr. Fatburger,” the restaurant focused on serving substantial, fully dressed burgers and quickly gained a loyal following. In 1952, Lovie Yancey decided to simplify the name to “Fatburger” to “get across the idea of a big burger with everything on it,” says Raymond Ho, vice president, marketing & communications. The business gradually expanded in the Los Angeles area and gained popularity for its delicious burgers and friendly atmosphere.
Over the years, Fatburger’s reputation grew, and the system expanded both nationally and internationally to over 20 countries. The concept’s success is rooted in its dedication to fresh, quality ingredients and the ability to offer a customizable cooked-to-order burger experience, which means it can resonate with a diverse range of customers.
In 2005, Fatburger opened its first Canadian location in Vancouver, British Columbia under local award-winning restaurateur, Frank Di Benedetto. As CEO of Fatburger Canada, Di Benedetto went on to build the system of 70 wholly Canadian-owned and operated Fatburger restaurants, which are part of the FDF Brandz franchise system that has over 200 locations consisting of brands like Ricky’s All Day Grill, Famoso Neapolitan Pizzeria, and Humpty’s Big Plate Diners.
Meeting the challenges of doing business
Like every other restaurant business, Fatburger has seen various challenges over the past few years, including intensifying competition in the quick service restaurant industry, shifting consumer preferences, and the impact of a quickly changing economy.
To meet these challenges, the brand adapted and innovated. For example, Fatburger Canada has carefully adapted its offerings to reflect the changing palates of Canadian diners. “Fatburger Canada had always been cognizant of what Canadians want in their food choices,” says Ho. “The variety in the Fatburger menu has been developed over the years to make sure it is not only enjoyable but customers can get a variety of food that are crafted to their tastes.” To address growing cost-conscious consumer trends, Fatburger diversified its menu to lighter alternatives and more value-driven choices without compromising its signature flavours, explains Ho. He notes that in addition to its burgers, fries and milkshakes, Fatburger also introduced wings, chicken tenders, and a selection of chicken sandwiches because chicken options are gaining popularity.
The brand’s ability to strike a balance between classic favourites and innovative offerings demonstrates its commitment to meeting the needs of Canadian diners. “A key element of Fatburger Canada offers franchisees a taste of success as the brand expands eastward. success comes from simply creating great food,” says Ho. “Our burgers are known for their quality, taste, and the way they are crafted by hand and cooked to order on the grill using old-fashioned techniques.”
Furthermore, the brand has embraced technology to enhance the customer experience by setting up online ordering platforms and mobile apps, something that had been in the works before the pandemic. “During the pandemic, all the restaurants were able to pivot quickly and easily to a delivery system, with the aid of third-party aggregators like Mobi2Go, UberEats, SKIP, and DoorDash,” says Ho. These third-party delivery services have successfully extended the brand’s reach to consumers beyond the traditional dine-in experience.
By proactively identifying and responding to these challenges, Fatburger has demonstrated its resilience and commitment to staying relevant in an ever-evolving industry.
The ideal Fatburger franchisee
The ideal Fatburger franchisee has a passion for food, an entrepreneurial spirit, and a commitment to delivering a top-notch dining experience. Ho notes that while a food service background isn’t necessary, it is helpful. The same goes for business or management experience. “If they have knowledge and experience in these areas, they can focus on building the business from day one,” he explains.
Furthermore, any potential franchisee should possess strong leadership qualities, the ability to adapt to an evolving market, and a genuine enthusiasm for the brand. “We look for people who want to be owner-operators, who are present in their restaurants and manage all the day-to-day activities, from overseeing the kitchen to running the dining room to taking care of customers,” says Ho.
Fatburger franchisees receive eight weeks of training, turnkey site selection, construction support, pre-opening assistance, and ongoing training and marketing support.
Why should you join the Fatburger team?
Fatburger is a well-known and iconic brand with locations in 20 countries, including the U.S., Canada, France, Japan, and India. It has a strong reputation thanks to its flavourful burgers and unique dining experience, and because it offers a menu that appeals to a broad customer base. “When a franchisee joins the Fatburger family, they aren’t just buying a business—they are owning a part of a beloved legacy,” says Ho.
The franchise model is based on a proven concept that has stood the test of time, explains Ho.” This is an efficient system that franchisees can quickly adapt to. Processes have been well-honed over many years and there is continual guidance provided by a team with a high level of experience.”
Like with any opportunity, prospective franchisees should thoroughly research and assess both the benefits and challenges associated with operating a Fatburger franchise. Conducting due diligence, seeking advice from current franchisees, and thoroughly reviewing the franchise disclosure document are all important steps in making an informed decision.
“Potential franchisees should visit the locations, and picture themselves owning and running the restaurant. It’s important to find the right fit, as there are many types of franchise options,” says Ho.
If you’re thinking about owning your own food franchise, the Fatburger journey offers a blend of tradition and innovation that’s as enticing as its delicious burgers, explains Ho, who recommends that you align yourself with a growing system that’s setting the table for success across Canada and beyond.
What’s next for Fatburger?
With a strong foothold in Western Canada, the brand has its sights on moving east. “We started our expansion into Eastern Canada this year, opening our first location in the iconic Annex neighbourhood in Toronto. We are adding two more in Ontario by Spring 2024 and moving forward to open in the Maritimes and Quebec,” says Ho.
With a proven concept and ability to pivot to meet the demands of a changing market, Fatburger’s expansion is poised to take a big bite out of Canada’s burger market.
To learn more about the Fatburger franchise opportunity, contact franchise@fatburgercanada.com or 1-888-597-7272.