A&W CEO Susan Senecal joined the Canadian Franchise Association earlier this year to speak on the resilience and sense of togetherness of the franchising community throughout the past challenging year. Women’s participation in franchising is especially important as we adapt to the “new normal” of life in post-COVID-19, and Susan’s representation as a female CEO can inspire and motivate all women in franchising and beyond.
This video clip was taken from Susan Senecal’s participation in the CFA’s virtual event focused on women in franchising called Elevate & Empower: Female Leadership During Uncertain Times. To purchase on-demand videos featuring Susan’s participation in the panel “Reigniting Your Passion While Adapting During Uncertain Times,” click HERE.
