Franchise Canada Chats Podcast Franchisee Season 3

Season 3 Episode 7 | Todd Cohen – Everyone’s In Sales In YOUR Franchise Store

This episode features keynote speaker and author, Todd Cohen, who shares how to crush the negative stereotype of sales in order to cultivate a team that is dedicated to the process of getting a customer to say “yes!”

Here, Todd shares:

  • How every interaction with a customer is a selling moment
  • How to empower your staff to embrace their unique talents
  • How to redefine our culture and go beyond business recovery into business acceleration, among much more.

This episode was adapted from Todd’s keynote presentation titled “Everyone’s in Sales in YOUR Franchise Store” as part of the Canadian Franchise Association’s Business Recovery Summit Series. The month-long series of webinar presentations took place throughout October. You can learn more here.

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