At the heart of every franchise system, keeping the brand going strong, are franchisees. But how do you support them? What kind of support should you be offering?
Mark Siebert, CEO of iFranchise Group, weighs in on why franchisors should be supporting all of their franchisees every step of the way and breaks down the reasons why doing this makes for a stronger franchise system, growing more quickly and with a higher level of quality and success.
