Meet the CFA Staff | Canadian Franchise Association

EXECUTIVE

Responsible for the overall management of the Association, including governance, finance, human resources, and the development and implementation of the Board of Directors’ strategic vision.

Sherry McNeil

President & Chief Executive Officer

smcneil@cfa.ca

BIOGRAPHY: SHERRY MCNEIL PRESIDENT & CEO

As President & CEO, Sherry McNeil is responsible for the management of the Association, providing strategic advice to the Board and leadership to the staff. Key areas of responsibility include: fiscal management, advocacy and government relations, membership development, issues analysis, strategic planning, media relations, and enhancement of public awareness of franchising and the CFA.

A long-time member of the CFA Board of Directors, Ms. McNeil brings to the organization more than 20 years of franchise experience working with franchisors and franchisees. A veteran of the industry, she has helped a wide range of systems in a variety of categories, from new and emerging franchise concepts to iconic Canadian franchise brands such as Little Caesars, Boston Pizza, Dairy Queen, and YUM Brands, to grow and thrive in franchise development, sales, real estate, project management, concept evolution, and rebranding as both a consultant and in leadership positions.

Ms. McNeil has been repeatedly recognized as one of the 100 most influential women in franchising around the world.