The CFA staff team is proud to serve the Canadian franchise community and we are always available to provide assistance and answer your questions. Call us at 416-695-2896 or toll-free at 1-800-665-4232.
CFA STAFF RESOURCES

EXECUTIVE
Responsible for the overall management of the Association, including governance, finance, human resources, and the development and implementation of the Board of Directors’ strategic vision.
Sherry McNeil
President & CEO
Canadian Franchise Association
Kenny Chan
Vice President, Content & Marketing
kchan@cfa.ca
Lou Gervasi
Senior Manager, Development & Member Relationships
lgervasi@cfa.ca
FINANCE AND ADMINISTRATION
Shanna Minkoff
Senior Manager, Finance
sminkoff@cfa.ca
Michelle Gomes
Bookkeeper and Office Manager
mgomes@cfa.ca
Samantha Cormier
Executive Assistant
scormier@cfa.ca
GOVERNMENT RELATIONS & MEMBER PROGRAMS
Responsible for advocacy on behalf of CFA members and the ongoing development of relationships with government, policy makers, and other stakeholders.
Stephen Symonds
Senior Coordinator, Member Programs
ssymonds@cfa.ca
Melanie Silver
Membership Specialist
msilver@cfa.ca
Marce Riddell
Senior Manager, Government Relations
mridell@cfa.ca
DEVELOPMENT & MEMBER RELATIONSHIPS
Responsible for membership recruitment, tradeshow and advertising sales, and sponsorship.
Lou Gervasi
Senior Manager, Development & Member Relationships
lgervasi@cfa.ca
Jill Todd
Manager, Business Development
jtodd@cfa.ca
Om Mehta
Advertising Sales Representative
omehta@cfa.ca
Shivam Sharma
Sales Administrator
ssharma@cfa.ca
EVENTS
Responsible for the development and management of all CFA events.
Chuck Erman
Manager, Events and Education
cerman@cfa.ca
Kyle Damji
Events Coordinator
kdamji@cfa.ca
Hannah Wohl
Events Coordinator
hwohl@cfa.ca
Breanne Cheeseman
Events Coordinator
bcheeseman@cfa.ca
CONTENT & MARKETING
Responsible for content development, publications and websites, marketing, communications, and creative services.
Kenny Chan
Vice President, Content & Marketing
kchan@cfa.ca
Lauren Huneault
Senior Content Producer, Content & Audience Development
lhuneault@cfa.ca
Jessi-Lyna Wan
Manager, Marketing & Communications
jwan@cfa.ca
Andrea Lee
Senior Designer, Creative Services
alee@cfa.ca
Sabina Cichy
Marketing & Communications Coordinator
scichy@cfa.ca
Pauline Flores
Manager, Education
pflores@cfa.ca
Andrew Schopp
Content Producer, Content & Audience Development
aschopp@cfa.ca
Daniel McIntosh
Editorial Assistant
dmcintosh@cfa.ca
Serene Nekoui
Education Coordinator
snekoui@cfa.ca