The CFA staff team is proud to serve the Canadian franchise community and we are always available to provide assistance and answer your questions. Call us at 416-695-2896 or toll-free at 1-800-665-4232.
EXECUTIVE
Responsible for the overall management of the Association, including governance, finance, human resources, and the development and implementation of the Board of Directors’ strategic vision.
Sherry McNeil
President & Chief Executive Officer
smcneil@cfa.ca
BIOGRAPHY: SHERRY MCNEIL PRESIDENT & CEO
As President & CEO, Sherry McNeilis responsible for the management of the Association, providing strategic advice to the Board and leadership to the staff. Key areas of responsibility include: fiscal management, advocacy and government relations, membership development, issues analysis, strategic planning, media relations, and enhancement of public awareness of franchising and the CFA.
A long-time member of the CFA Board of Directors, Ms. McNeil brings to the organization more than 20 years of franchise experience working with franchisors and franchisees. A veteran of the industry, she has helped a wide range of systems in a variety of categories, from new and emerging franchise concepts to iconic Canadian franchise brands such as Little Caesars, Boston Pizza, Dairy Queen, and YUM Brands, to grow and thrive in franchise development, sales, real estate, project management, concept evolution, and rebranding as both a consultant and in leadership positions.
Ms. McNeil has been repeatedly recognized as one of the 100 most influential women in franchising around the world.
David Black
Director, Government Relations & Public Policy
dblack@cfa.ca
Kenny Chan
Vice President, Content & Marketing
kchan@cfa.ca
Lou Gervasi
Senior Manager, Development & Member Relationships
lgervasi@cfa.ca
MEMBER PROGRAMS
Responsible for member programs, membership engagement, retention, and strategic partnerships.
David Black
Director, Government Relations & Public Policy
dblack@cfa.ca
Alexandra Mann
Manager, Member Programs
amann@cfa.ca
GOVERNMENT RELATIONS
Responsible for advocacy on behalf of CFA members and the ongoing development of relationships with government, policy makers, and other stakeholders.
David Black
Director, Government Relations & Public Policy
dblack@cfa.ca
DEVELOPMENT & MEMBER RELATIONSHIPS
Responsible for membership recruitment, tradeshow and advertising sales, and sponsorship.
Lou Gervasi
Senior Manager, Development & Member Relationships
lgervasi@cfa.ca
Jill Todd
Manager, Business Development
jtodd@cfa.ca
Om Mehta
Advertising Sales Representative
omehta@cfa.ca
EVENTS & EDUCATION
Responsible for the development and management of all CFA events.
Meredith Lowry
Senior Manager, Educational Content
mlowry@cfa.ca
Emaad Siddiqui
Events Producer
esiddiqui@cfa.ca
CONTENT & MARKETING
Responsible for content development, publications and websites, marketing, communications, and creative services.
Kenny Chan
Vice President, Content & Marketing
kchan@cfa.ca
Lauren Huneault
Senior Content Producer, Content & Audience Development (Maternity Leave)
lhuneault@cfa.ca
Joelle Kidd
Editor, Content & Audience Development
lhuneault@cfa.ca
Andrew Schopp
Content Producer, Content & Audience Development
aschopp@cfa.ca
Jessi-Lyna Wan
Manager, Marketing & Communications
jwan@cfa.ca
Jasmine Ong
Coordinator, Marketing & Communications
jong@cfa.ca
Andrea Lee
Senior Designer, Creative Services
alee@cfa.ca
Stefanie Ucci
Coordinator, Content & Education
succi@cfa.ca
Thank you to the following members who are National Sponsors and support CFA throughout the year:
