The CFA staff team is proud to serve the Canadian franchise community and we are always available to provide assistance and answer your questions. Call us at 416-695-2896 or toll-free at 1-800-665-4232.
CFA Staff Resources
EXECUTIVE
Responsible for the overall management of the Association, including governance, finance, human resources, and the development and implementation of the Board of Directors’ strategic vision.

Sherry McNeil
President & Chief Executive Officer
smcneil@cfa.ca

David Black
Director, Government Relations & Public Policy
dblack@cfa.ca

Kenny Chan
Vice President, Content & Marketing
kchan@cfa.ca

Lou Gervasi
Senior Manager, Development & Member Relationships
lgervasi@cfa.ca
MEMBER PROGRAMS
Responsible for member programs, membership engagement, retention, and strategic partnerships.

David Black
Director, Government Relations & Public Policy
dblack@cfa.ca

Alexandra Mann
Manager, Member Programs
amann@cfa.ca
GOVERNMENT RELATIONS
Responsible for advocacy on behalf of CFA members and the ongoing development of relationships with government, policy makers, and other stakeholders.

David Black
Director, Government Relations & Public Policy
dblack@cfa.ca
DEVELOPMENT & MEMBER RELATIONSHIPS
Responsible for membership recruitment, tradeshow and advertising sales, and sponsorship.

Lou Gervasi
Senior Manager, Development & Member Relationships
lgervasi@cfa.ca

Jill Todd
Manager, Business Development
jtodd@cfa.ca

Nav Matharu
Advertising Sales Representative
nmatharu@cfa.ca
EVENTS & EDUCATION
Responsible for the development and management of all CFA events.

Laurence Lavallée
Events Producer
llavallee@cfa.ca

Meredith Lowry
Senior Manager, Educational Content
mlowry@cfa.ca

Emaad Siddiqui
Events Producer
esiddiqui@cfa.ca

Alexandra Boulianne
Events Producer
aboulianne@cfa.ca
CONTENT & MARKETING
Responsible for content development, publications and websites, marketing, communications, and creative services.

Kenny Chan
Vice President, Content & Marketing
kchan@cfa.ca

Lauren Huneault
Senior Content Producer, Content & Audience Development
lhuneault@cfa.ca

Andrew Schopp
Content Producer, Content & Audience Development
aschopp@cfa.ca

Jessi-Lyna Wan
Manager, Marketing & Communications (Maternity Leave)
jwan@cfa.ca

Jasmine Ong
Coordinator, Marketing & Communications
jong@cfa.ca

Andrea Lee
Senior Designer, Creative Services
alee@cfa.ca

Stefanie Ucci
Editorial Assistant, Content & Audience Development
succi@cfa.ca