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CANADIAN FRANCHISE ASSOCIATION

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CANADIAN FRANCHISE ASSOCIATION

ABOUT FISHMAN CANADA

Fishman Canada is North America’s largest specialized franchise communications agency. We are proud to actively support members of the Canadian Franchise Association with their PR needs.

Focused on franchise growth and brand reputation, we understand and offer marketing and communications solutions that deliver results, reach customers and inspire growth. At Fishman, we mean business!

Drop us a question in the contact form and we’ll be in touch to discuss how we can help!

OUR SERVICES

MEDIA RELATIONS

Fishman Canada can help franchise brands generate franchisee and customer leads through powerful and creative media relations strategies.

Our media relations specialists have built a solid network of media contacts. We leverage those relationships to secure positive coverage of your brand and franchise opportunity in print, online and broadcast outlets that reach your target audiences.

CONSUMER BRAND AWARENESS

Our creative, strategic PR campaigns get consumer buzz going about your brand – where and when you want it. Our team develops creative story ideas for media to drive awareness. This includes lively TV segments on local and national shows, product drops for morning drive radio shows, positive reviews by social influencers and more.

NEW LOCATION OPENINGS

We have developed a proven formula to give new franchisees a running start with media coverage for their new franchise business in their local markets.

INFLUENCER RELATIONS

Whether it’s an industry thought leader or even a peer, we can motivate thousands of consumers to engage with your franchise or prompt a prospective franchisee to take the next step in investing in your brand.

We work with influencers who can support your brand. Bloggers and those with large, engaged followings on social networks can positively impact sales and growth. Driving prospects to your brand or franchise opportunity takes the right message from the right person at the right time.

FRANCHISE LEAD GENERATION

Our time-tested franchise lead generation campaigns deliver spot-on messages about your franchise opportunity to potential candidates in print, broadcast, and online media outlets, nationally and in targeted local markets.

Securing coverage in national media and in targeted growth markets that highlights marketplace demand for your product or service, feature profiles on successful franchisees and thought-leadership pieces from your management team.

TARGET GROWTH MARKET PR & MARKETING PROGRAMS

We developed a proprietary 4-pronged strategy that integrates PR, content marketing and advertising to reach potential franchise leads in a specific, targeted growth market.

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National Sponsors

Thank you to the following members who are National Sponsors and support CFA throughout the year:

Neighborly
AXIS Integrated
BDO Canada
UPS Store
CIBC
eSupply Canada
Fishman Canada Inc.
Maverick's Donuts
Franchise GrowthLab
MONERIS
RESHIFT Media
Neovation
Cassels
Premiere Printing
Hoffer Adler LLP
Sotos
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The Canadian Franchise Association (CFA) is a national, not-for-profit association of more than 700 corporate members representing over 40,000 franchise business owners. We are the voice of the franchise community and the recognized authority on franchising in Canada. We speak for a business sector that represents every industry and touches the lives of every Canadian, in every community across the country.

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CANADIAN FRANCHISE ASSOCIATION
FacebookTwitterYoutube
  • Member Portal
  • Join CFA!
  • Membership
    • Franchise System Membership
    • Franchise Supplier Membership
    • Code of Ethics
    • Refer a Member
  • Franchising
    • LookForaFranchise.ca
    • Supplier Directory
    • Franchise Your Business
    • Quick Growth Strategies for Your Brand
    • Expanding Your Franchise Brand Into Canada
  • Services
    • Advocacy
      • Employment Rules
      • Franchise Legislation
    • Corporate Offerings
      • Member Savings Program
    • Education & Information
      • CFE Program
      • Learn & Grow Webinars
      • Zor-2-Zor: Franchise Coach in Your Corner
    • Lead Generation
  • Resources
    • Ask the Digital Marketing Pros
    • Ask the Communications Pro
    • CFA Franchise Guidebooks
    • Media Center
    • Ombudsman Program
    • Publications
    • Research
  • Events
    • 2023 National Convention
    • CFA Franchise Law Day
    • Franchising Meets the Money
    • Franchise Canada Shows

  • About Us
    • CFA Board of Directors
    • CFA Committees
    • CFA Staff Directory
    • Code of Ethics
  • Contact Us