ABOUT FISHMAN CANADA
Fishman Canada is North America’s largest specialized franchise communications agency. We are proud to actively support members of the Canadian Franchise Association with their PR needs.
Focused on franchise growth and brand reputation, we understand and offer marketing and communications solutions that deliver results, reach customers and inspire growth. At Fishman, we mean business!
Drop us a question in the contact form and we’ll be in touch to discuss how we can help!
Fishman Canada can help franchise brands generate franchisee and customer leads through powerful and creative media relations strategies.
Our media relations specialists have built a solid network of media contacts. We leverage those relationships to secure positive coverage of your brand and franchise opportunity in print, online and broadcast outlets that reach your target audiences.
CONSUMER BRAND AWARENESS
Our creative, strategic PR campaigns get consumer buzz going about your brand – where and when you want it. Our team develops creative story ideas for media to drive awareness. This includes lively TV segments on local and national shows, product drops for morning drive radio shows, positive reviews by social influencers and more.
NEW LOCATION OPENINGS
We have developed a proven formula to give new franchisees a running start with media coverage for their new franchise business in their local markets.
Whether it’s an industry thought leader or even a peer, we can motivate thousands of consumers to engage with your franchise or prompt a prospective franchisee to take the next step in investing in your brand.
We work with influencers who can support your brand. Bloggers and those with large, engaged followings on social networks can positively impact sales and growth. Driving prospects to your brand or franchise opportunity takes the right message from the right person at the right time.
FRANCHISE LEAD GENERATION
Our time-tested franchise lead generation campaigns deliver spot-on messages about your franchise opportunity to potential candidates in print, broadcast, and online media outlets, nationally and in targeted local markets.
Securing coverage in national media and in targeted growth markets that highlights marketplace demand for your product or service, feature profiles on successful franchisees and thought-leadership pieces from your management team.
TARGET GROWTH MARKET PR & MARKETING PROGRAMS
We developed a proprietary 4-pronged strategy that integrates PR, content marketing and advertising to reach potential franchise leads in a specific, targeted growth market.