The goal of the CFE Program is to educate individuals and organizations to the highest standards. This program is a leading resource to help franchise executives, managers and small business owners accelerate individual and organizational growth.
Certification speaks to a higher standard of professionalism and raises the bar for franchise training as a whole.

What is the Certified Franchise Executive (CFE) program?
Participants in the CFE Program will complete a diverse range of course offerings in franchise management, leadership, and small business in order to gain insights into franchise strategy and operations. This program will help individuals at emerging organizations learn how to run a small business while helping more established leaders understand how to successfully cultivate a growing enterprise.
Through the CFE Program, CFA members will gain additional knowledge and tools needed to reach their greatest potential. Students who successfully complete the program will receive the CFE certification, conferring strong credibility in their franchising expertise.
The CFE designation exemplifies a commitment and passion for franchising and the franchising community.
Top 5 Reasons to Become a CFE
- Professional Development:
Educational opportunities help you gain in-depth insights into every aspect of franchising. In today’s economy, professional development and expanding your knowledge base is more important than ever. - Industry Recognition:
A symbol of leadership and accomplishment, the CFE designation is highly regarded by the franchising community. - Peer Networking:
The CFE Program, along with other CFA events, creates an energized environment for networking with industry professionals, sharing ideas and best practices – everyone benefits. - Professional Standing:
The CFE designation brings a highly professional level to communications and contacts. The certification shows years of experience and a commitment to continuing education to meet today’s challenges. - Commitment to Franchising:
The CFE designation exemplifies a commitment and passion toward franchising and the franchising community. The CFE program provides needed information, direction, and guidance for the newest entrants into franchising or even those with decades of experience. You are never too young, too old, or too experienced to not benefit from being a CFE.
Program Status:
We are currently in the process of developing and “Canadianizing” the CFE educational program for Canada. The CFA’s CFE certification program will officially launch in January 2021, so stay tuned for additional information!